Intelligent CIO Middle East Issue 01 | Page 14

LATEST INTELLIGENCE PRESENTED BY IDC MARKETSCAPE EXCERPT: WORLDWIDE CLIENT VIRTUALIZATION SOFTWARE VENDOR ASSESSMENT W Download whitepaper here hat started with smartphones and Macbooks and continued with the emergence of tablets — end users started to assert power over their devices and applications. The end result is that the days of IT dictating what device end users will use are nearly over. The rise of bring your own device (BYOD) is creating governance and regulatory nightmares while providing end users with unprecedented flexibility and agility. The client virtualization software market has started to enter the maturity phase, and many vendors, through acquisitions, have started to expand their capabilities into physical desktop management, 14 INTELLIGENTCIO mobile enterprise application management, and SaaS application management. As vendors continue to expand their addressable market, they continue to integrate their existing portfolio, from both a technical and a licensing perspective. Customers are in turn confused about the capability and addressability of each vendor’s solution. This FREE IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor’s success in the marketplace and help anticipate the vendor’s ascendancy. The study assesses the cap ability and business strategy of many client virtualization software vendors. www.intelligentcio.com