Intelligent CIO Middle East Issue 02 | Page 7

NEWS UAE Etihad Airways invests in Adobe to drive digital services Etihad Airways, the national airline of the United Arab Emirates, has announced another new strategic partnership, this time with global technology leader, Adobe. The partnership will see the roll-out of a range of world-class cloud solutions across Etihad Airways businesses and its partners. The partnership is a key enabler of the aviation group’s strategic vision to offer a superior digital service by deploying cloud-first initiatives for its businesses and its guests. With Adobe Marketing Cloud and Creative Cloud, the airline group and its partners are empowered to create a secure and cost effective digital guest experience. Additionally, the technology will enhance the airlines digital marketing capabilities to provide tailored and personalised services across the globe. Robert Webb, Chief Information and Technology Officer at Etihad Airways, said, “This technology will entirely revolutionise the digital experience for our guests as well as the business as a whole. This investment in Adobe will allow us to enable a truly superior and seamless guest experience. du successfully trials NFV in the UAE virtualisation is expected to provide an enhanced service whilst optimising OPEX and CAPEX costs for residential and enterprise customer in addition will equip du to offer these services within a much shorter time frame. Virtualised CPE (vCPE) technology offer the ability to service providers to lower the cost of end premises equipment and reduces the complexity of these devices while hosting the complicated services in the du cloud. The vCPE trials reiterates du’s position as a market innovator and a provider that wants to have services which disrupt the market in consumer and enterprise data communication space. du has announced that it has successfully completed customer premises equipment virtualisations trials in the UAE. When commercially rolled-out in future, CPE www.intelligentcio.com This permits du to offer a “plug & play” solution for the anticipated demand for virtualised solutions in future, making service activation achievable in matter of few hours. The service simplifies the provision of Software Defined Networking (SDN) driven service. INTELLIGENTCIO 7