Intelligent CIO Middle East Issue 04 | Page 64

INTELLIGENT BRANDS // Software for Business Business Intelligence: Trends for 2016 As the saying goes, change is the only constant. In the BI technology space, that rings especially true. But even with technology ever changing and data users’ demands morphing, we learned that some factors of our industry have remained status quo, writes James Richardson, Business Analytics Strategist at Qlik. B I and analytics were still the “#1 investment priority for CIOs” in 2015, according to Gartner. Broader use of predictive analytics remains an aspirational goal for most companies. Suboptimal data quality continues to be problematic. The requirement for in