INTELLIGENT BRANDS // Mobile Technology
At a glance…
Red Hat survey reveals
transformative trends of
mobile
Red Hat has revealed
in a new mobile survey
focused on line of business
(LOB) decision makers
that almost half (47%)
see mobility as a means
to automate existing
business processes but
only 26% of them cite the
objective of mobile as changing the way they do business. IT
decision makers, on the other hand, view mobile apps as more
transformative (35%) for the business.
The latest research reveals that LOB decision makers are well-aligned
with their IT colleagues on many aspects of mobile strategy,
investment growth, performance measurement, and the increasing
role of the business in mobile decision making. This points to greater
harmony between LOB and IT in meeting demand for mobile apps.
THE ADOPTION OF MOBILE
DEVICES, INCREASED MOBILE
COVERAGE, AND DEMAND
FOR MOBILE CONTENT ARE
DRIVING USER GROWTH TWO
TIMES FASTER THAN THE
GLOBAL POPULATION OVER
THE NEXT FIVE YEARS
•
•
•
•
Central and Eastern Europe (8-fold growth)
Latin America (8-fold growth)
Western Europe (6-fold growth)
North America (6-fold growth)
*Source: Cisco Visual Networking Index Global
Mobile Data Traffic Forecast Update, 2015 2020.
(For the full article, please visit
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Key findings of this survey include:
• LOB decision makers see the current approach to mobile app
development as primarily IT-led (38%) followed by business-led
(24%). However, they see this flipping towards being business-led
(36%) over the next two years.
• In regards to the current primary approach to building apps,
LOB decision makers in the US and Western European favour
different methods. While 28% of US LOB decision makers use a
collaborative Mobile Centre of Excellence (MCoE) approach, only
five percent of LOB decision makers in Western Europe take this
approach to app development.
• LOB decision makers are more focused on client side development
tools and technologies, while relying on IT to support them with a
range of modern app development and integration technologies.
Seventy percent of LOB decision makers have already used the IT
department as a resource for designing and building mobile apps,
compared to just 27% that have used a third party.
• LOB decision makers expect implementation of IoT projects to
increase in 2016. Twelve percent of LOB decision makers said their
organisations have already implemented an IoT project, but that
number jumps to more than half (53%) that expect IoT projects
to be initiated this year or next.
• The majority of LOB decision makers (78%) cite the use of KPIs to
measure mobile success and see responsibility for tracking these
shifting more towards the business. LOB decision makers (58%)
report that senior IT heads are currently responsible for tracking
KPIs but half of LOB decision makers expect that LOB heads will be
responsible for KPIs in the next year.
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