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THE BUSINESS VALUE OF EXTENDED VALIDATION
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Extended Validation( EV) certificates were launched in January 2007. EV certificates are an effort to define a standard for a high assurance SSL / TLS certificate and create a new trust foundation. The EV Guidelines are managed by the leading browsers and certification authorities( CAs) through the CA / Browser Forum, and have been since launch.
This paper will discuss:
• What the objectives are for the implementation of EV certificates
• How the EV Guidelines set the standard for SSL / TLS certificate issuance
• How the browsers support EV certificates and display trusted sites to browser users
• How EV certificates mitigate phishing, Manin-the-Middle( MITM) attacks, provide site acceptance and increase secure transactions
There are now over 130,000 websites protected with EV certificates as indicated by Netcraft in July 2015. EV is growing at a rate of 20 percent year over year. While some may think this growth is small and the number of websites employing EV certificates consists of a very small portion of the Internet, the year over year growth is increasing and indicates a change in mindset as several of the most frequently visited and globally trusted brands( i. e. American Airlines, Apple, Citibank, Fidelity, PayPal and Twitter) have adopted and deployed EV.
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