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THE BUSINESS VALUE OF EXTENDED VALIDATION
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Extended Validation ( EV ) certificates were launched in January 2007 . EV certificates are an effort to define a standard for a high assurance SSL / TLS certificate and create a new trust foundation . The EV Guidelines are managed by the leading browsers and certification authorities ( CAs ) through the CA / Browser Forum , and have been since launch .
This paper will discuss :
• What the objectives are for the implementation of EV certificates
• How the EV Guidelines set the standard for SSL / TLS certificate issuance
• How the browsers support EV certificates and display trusted sites to browser users
• How EV certificates mitigate phishing , Manin-the-Middle ( MITM ) attacks , provide site acceptance and increase secure transactions
There are now over 130,000 websites protected with EV certificates as indicated by Netcraft in July 2015 . EV is growing at a rate of 20 percent year over year . While some may think this growth is small and the number of websites employing EV certificates consists of a very small portion of the Internet , the year over year growth is increasing and indicates a change in mindset as several of the most frequently visited and globally trusted brands ( i . e . American Airlines , Apple , Citibank , Fidelity , PayPal and Twitter ) have adopted and deployed EV .
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