TRENDING
BY EXAMINING
HISTORICAL TRENDS
AND FUTURE
PROJECTIONS,
ABERDEEN ANALYSTS
ESTIMATE THAT 53%
OF ENTERPRISES (AND
70% OF ISPS) WILL
EXPERIENCE ONE OR
MORE DDOS ATTACKS
OVER THE NEXT 12
MONTHS, WITH ALL THE
COST AND DISRUPTION
THAT FOLLOW
via an “always-on” tool or service.
Congratulations for being proactive –
it pays off! However, a full 50% took
longer than 15 minutes, with 24%
measuring their response time in
hours.
Attack frequency: Over one-quarter
of respondents who experienced an
attack indicate they suffered more
than ten attacks per month.
Do you know how much damage
an attack can do to your business?
Sadly, it often takes a significant
event for organisations to fully grasp
the potential consequences and put
measures in place to stop future
attacks. There are many business
impacts as a direct result of DDoS
attacks, which should all be factored
into your risk analysis and protection
strategy:
And on and on…
What are the odds that you could
be attacked? Launching a DDoS
attack has never been easier and
more people are doing it for various
reasons, which means the odds
of an attack have increased over
last year. Those are the findings of
a recent Aberdeen Group report,
Quantifying the Risks of DDoS
Attacks for Network Service Providers
and Traditional Enterprises. By
examining historical trends and
future projections, Aberdeen
analysts estimate that 53% of
enterprises (and 70% of ISPs)
will experience one or more DDoS
attacks over the next 12 months, with
all the cost and disruption that follow.
Understanding the impact of a DDoS
attack on your bottom line, and the
odds that it could happen to your
organisation, will help you make
an effective decision about what
countermeasures are appropriate. If
you think you can afford a minute
of downtime, or an hour, or longer,
that’s perfectly fine – but make sure
you understand how much that time
is truly worth. By comparing the cost
of downtime with the cost of DDoS
protection, I’m confident you’ll see a
fast return on investment.
• Lost revenue
• Cost of specialised remediation and
investigation services
• Regulatory penalties and/or fines
• Emergency PR work because your
name is splattered all over the
media
• Customer credits
• Lost productivity
• Lost customers
• Extortion payments
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