LATEST INTELLIGENCE
PRESENTED BY
OPTIMIZE APPLICATION LIFE CYCLE
WITH A HYBRID CLOUD STRATEGY
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INTELLIGENTCIO
gility has become a mandatory
way of life for businesses that
want to maintain or increase their
competitive differentiation. Being
agile allows businesses to respond
to changing buyer behavior and swift changes in
market dynamics in a timely manner — in days
and weeks rather than months and years, Data,
when converted into actionable information, helps
businesses gain this agility. Applications are media
via which data is captured, converted to information,
and leveraged by the business to interact with its
customers. As this buyer base shifts to a mobile
and social way of life and to an always-connected
culture, businesses are forced to think outside the
box. To maintain existing revenue streams or even
gain new revenue streams, businesses can no longer
rely on traditional approaches to attract this buyer
base. They have to constantly innovate and quickly
adopt new ways to enrich the buyer experience. And
they have to do so without jeopardizing the end-to-
end user experience, which can be put off balance
by even the slightest “digital blip.” This means
constantly introducing new products and services
or expanding the capabilities of existing products
or services — something that businesses cannot
do using archaic product and service development
processes. Businesses, and more specifically lines
of business (LOBs), or business units — which
are gaining a more influential role in this new
era — are embracing newer information-governed
business processes.
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