INTELLIGENT BRANDS // Green Technology
Ride-on-demand models, where users hire cars on
a pay-per-minute basis, could remove 10 million
vehicles from the road in 2025, eliminating 15
megatonnes of emissions.
“These findings show that IoT solutions will
transform the entire industry. Traditional car
manufacturers are rethinking their business
models and will become personal mobility
service providers,” says Hubertus von Roenne,
vice president global industry practices, BT. “BT is
ready to help the industry turn digital disruption
to its own advantage and enjoy the benefits of
a more sustainable future. BT is committed to
helping all its customers to live and work more
sustainably and more efficiently.”
The challenge to car manufacturers isn’t limited to
reducing pollution. Changing needs and habits of a
young, always-on generation increasingly open to
using Mobility as a Service (MaaS), and less likely to
own a car, pose a challenge to traditional automotive
companies. BT, bolstered by the acquisition of the
UK’s biggest and fastest mobile communications
network, EE, recognises the exciting potential and
approaches the ongoing digital disruption with great
confidence. The company already boasts several
case studies supporting both established and new
mobility providers, including solutions for smart
parking and connected vehicles.
“ICT solutions are enabling service providers
to overcome some of the challenges inherent
in urban mobility, whilst improving the user
experience and encouraging more sustainable
travel. New mobility business models can achieve
exactly this,” says Martyn Briggs, industry
principal, Frost & Sullivan.
With technology enabling a new way to approach
urban mobility, a paradigm shift from the current
‘predict and provide’ of transportation to a ‘sense
and respond’ will be introduced, using historical
analytics and real-time information to deliver
mobility services on-demand.
“The logic of our analysis was to reveal both the
potential impacts and benefits of new mobility
business models. We quantified the potential
reduction in embodied carbon from vehicle
manufacturing with the future reduced volume
of vehicles required,” Briggs continues.
To access the white paper, please visit: http://
tinyurl.com/z72fyw8
68
INTELLIGENTCIO
At a glance…
Data centres in Africa and
Middle East yet to adopt
green practices
Technavio analysts forecast the data centre cooling market in
Africa and Middle East to grow at a CAGR of more than 19%
during the forecast period, according to their latest report. The
research study covers the present scenario and growth prospects
of the data centre cooling market from 2016 to 2020. To
calculate the market size, the report considers revenue generated
from investments made in new data centres and the renovation
of existing ones.
At present, the adoption of high-performance computing
infrastructure in data centres is low in Africa and Middle East.
However, growth in cloud, Internet of Things, and big data
analytics will prompt enterprises to invest in data centres and
adopt high-performance infrastructure with at least 20%
spending with respect to the overall infrastructure spending.
Most data centre operators in Africa and Middle East are aware
of the high operating costs involved in data centres. In this region,
most upcoming data centre facilities are expected to be designed
based on Tier 3 and Tier 4 standards. However, these data centres
will require energy efficient infrastructure to reduce carbon
emissions and power consumption.
Power consumption is the major operating cost of any data
centre operator. Enterprises in Africa and Middle East planning
to establish data centres will likely adopt energy efficient cooling
techniques like free cooling to minimise operating costs.
Technavio analysts highlight the following four factors that are
contributing to the growth of the data centre cooling market in
Africa and Middle East:
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Increase in construction of new data centres
Growing construction of green data centres
Increased heat density in data centres
Need to reduce OPEX in data centres
Increase in construction of new data centres
Cloud computing and big data analytics have influenced the
demand for data centres in Africa and Middle East. Public cloud is
the largest growing market in the region. The cloud IP traffic in the
region is expected to experience a CAGR of around 40% over the
forecast period.
www.intelligentcio.com