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During the technology boom of the last two decades , a trend has come into focus : data is the lifeblood of a modern company and nearly every company is , essentially , a data company . Organizations have realized that investing in data systems and infrastructure can make them more competitive in their marketplaces and allow for new and exciting innovations .

In the last few years , this paradigm has exploded as it has become clear that streaming , or real-time , data inherently has maximum value . Organizations can add streaming data systems to their arsenal and massively boost their ability to provide highly differentiated , competitive , and compelling user experiences .

DEMOCRATIZING REAL-TIME DATA ACCESS ACROSS THE ENTERPRISE

Overlapping this trend is the popularity to generate data using machines and cloud computing . The Internet of Things ( IoT ) is an obvious example , but lesser known is the trend to instrument everything in your business – every web click , visitor session , page view , purchase , interaction , chat message , all of it .

In 1995 , companies stored who the customer was and what they purchased . In 2021 , companies store every single interaction they have with the business – from the manufacturing of the product to data being generated as the product is used .

In fact , companies are being created because of streaming data , and without it , they wouldn ’ t exist .

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