CASE STUDY
Ongoing innovations
Aramex has invested heavily in automation and digitising its operations over the past five years , leading to a capacity and capability boost across the GCC , Asia , Oceania , North America , Europe , and North Africa . The mandate to digitise all miles in the express parcel movements of Aramex , coupled with operational improvements in terms of network design , champion engagement , champion planning , and data-driven decision-making , has been large-scale transformations that have had a strong impact on its customer experience and financial standing as a company .
As the company scales up innovation , it is looking at AI , automation , autonomous mobility , big data and insights applications , new products like augmented reality , outof-home solutions , crowdsourcing , and much more . It is also keen on joining external community innovation programmes like blockchain to transform the industry through collaborations with all partners in the ecosystem .
Furthermore , the company has set the bar with its sustainability targets and is committed to electrifying its fleet by 2030 . As an extension , it has powered its major warehouses with solar power as well .
This matrix helps define near-term , long-term , and even un-viable innovations . It then pilots these innovations under clear criteria to evaluate their success and to simulate them at scale .
Once the pilot meets the success criteria , it invests and deploys these innovations into a customer lifecycle . At Aramex , innovation is not only about returns and productivity ; the criterion for success also involves customer feedback , ESG and EHS metrics , and more .
It is critical to look beyond the financial benefits , as in the research stage , there are a lot of variables to account for , especially for new innovations that are not benchmarked today . An extension to this is also its sustainability mandate , which is central to the company ' s decision-making and , thus , a key decision driver for developing and deploying new products .
In addition to the above areas , the company is actively on the lookout for new developments that could drive a positive impact . These can be new technological developments like quantum computing , regulatory decisions on ESG reporting , or even the recently reenergised space industry .
The innovation engine at Aramex is focused on making deployments into customers ' shipment lifecycles and creating an impact-driven centre of transformation . There are some exciting new product deployments this year that shall drive up its AI and autonomous programmes . This shall be an industry first in some cases and , thus , a global benchmark .
Innovation strategy
The company has a pool of ideas from internal and external customers , coupled with their problem statements and transformation roadmap . It converts this pool into products , programmes , and processes , which are then simulated to assess the impact and effort .
THE INDUSTRY IS AT A TIPPING POINT , AND THERE
IS AN OPPORTUNITY FOR
PLAYERS IN LOGISTICS AND TRANSPORTATION TO REVAMP THEIR BUSINESS MODELS .
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