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East . There is no substitute to innovation .

Whether a business chooses to jump onto a new technology cycle or make upgrades from its existing technologies , to drive its innovation , there is no substitute to the well-worn equation between innovation and competitiveness . Technologies are merely platforms to deliver innovation and by themselves do not guarantee business success . There is a host of other factors that connect innovation or improvement with technology and business success .

In this month ’ s lead feature we present how logistics player , Aramex has built its innovation strategy to survive in the tumultuous world of global supply chains .

Aramex has invested in automation and digitising of its operations over the past five years , leading to a capacity boost across GCC , Asia , Oceania , North America , Europe , and North Africa . The mandate to digitise all miles in the express parcel movements , coupled with operational improvements in Aramex champion courier , has seen large-scale transformations .

Furthermore , the company has set the bar with its sustainability targets and is committed to electrifying its fleet by 2030 . As an extension , it has powered its major warehouses with solar power as well .

Aramex has a pool of ideas from internal and external customers , coupled with their problem statements and transformation roadmap . It converts this pool into products , programmes , and processes , which are then simulated to assess the impact and effort .

Turn these pages to read more about how Aramex is driving innovation across its supply chain and customer shipment lifecycles .

In this month ’ s Editor ’ s Question , we ask what are the best practices that enterprise CIOs should follow in setting up a service level agreement with cloud service providers ? Executives from NETSCOUT , Cloud Box , Pure Storage , NetApp respond .

Ramadan Kareem to all our readers as we enter the beginning of the holy month in March .

Aramex is looking at AI , automation , autonomous mobility , big data and insights applications , new products like augmented reality , out-of-home solutions , crowdsourcing , and much more . It is also keen on joining external community innovation programmes like blockchain to transform the industry through collaborations with all partners in the ecosystem .

Arun Shankar Managing Editor arun @ lynchpinmedia . com

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