CONSUMERS WILL FACE INCREASED RISKS FROM AI-GENERATED DISINFORMATION , FRAUDS , PROMPTING TECH COMPANIES AND GOVERNMENTS TO WORK TOGETHER FOR SOLUTIONS .
DISRUPTIVE TECH delivery and manage tedious tasks like testing for defects and errors . Along the way , collaboration tools and AI assistants will be trusted companions as teams tackle the intricacies of security , observability , and infrastructure .
GenAI will fast expand into the business
# 3 world with GenAI-powered NLIs , customised LLMs , tailored B2B applications and business context . Natural language interfaces , NLIs powered by GenAI will be expected for new products and more than half will have this by default by the end of 2024 .
CONSUMERS WILL FACE INCREASED RISKS FROM AI-GENERATED DISINFORMATION , FRAUDS , PROMPTING TECH COMPANIES AND GOVERNMENTS TO WORK TOGETHER FOR SOLUTIONS .
GenAI will also be leveraged in B2B interactions with users demanding more contextualised , personalised , and integrated solutions . As a result , observability for AI will grow .
A movement for responsible , ethical use
# 4 of AI will begin with clear AI governance frameworks that respect human rights and values .
Adoption of AI is sitting at the intersection of innovation and trust . Yet , 76 % of organisations do not have comprehensive AI policies in place . There is mostly general agreement that we need regulations , policy and industry self-policing and governance to mitigate the risks from GenAI .
We must also ensure that consumers have access to and control over their data . With the rising importance of AI systems , available public data will soon hit a ceiling and high-quality language data will likely be exhausted before 2026 . Organisations need to shift to private and , or synthetic data which opens the possibility for unintended access and usage .
Consumers and companies will face increased
# 5 risks from AI-generated disinformation , frauds , prompting tech companies and governments to work together for solutions . In 2024 , AI-enabled disinformation and fraud will continue to grow as a threat to businesses , people , and even candidates and elections . In response , we will see more investments in detection and risk mitigation .
We will also see more collaboration between the private sector and governments to raise threat awareness and implement verification and security measures . Businesses must prioritise advanced threat detection and data protection , regular vulnerability assessments , updating security systems , and thorough audits of network infrastructures . For consumers , vigilance will be key to protecting identities , savings , and credit .
Humans checks and balances must ensure AI-based decisions are fair , unbiased , and aligned with ethical and moral values . We believe AI should augment human decision making , not replace it entirely . p
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