CIO OPINION
In the longer journey , we should look for acceleration rather than transformation .
David Boast , Managing Director MENA , Endava
People-centric transformation : a way to avoid business failure
Every business in the region is in a constant struggle to attract the best talent and is under pressure to digitally transform so they can bring greater value to customers . People-centric transformation is a way of addressing both concerns says David Boast at Endava .
The word transformation evokes images of the caterpillar and the butterfly , an organisational metamorphosis from slow paced to agile and awe inspiring . When we embark on our digitisation journeys , we imagine a game-changing project that will create a business that is orders of magnitude more agile . But the years-ago hype of digital transformation has been replaced with a gnawing sense of stakeholders asking over and over : Are we there yet ? themselves digital-first enterprises . They are investing time and money so they can engage with customers more effectively or streamline internal operations . But this research also showed more than half , 54 % of Middle East organisations reported wasted digital investments .
The reason for this may simply be a misalignment of priorities .
Today , digital transformation has become that thing we do so that we are not left behind in a digital economy .
A recent Endava report , Leveraging the Human Advantage for Business Transformation reveals that two in three , 67 % businesses now consider
Of all the reasons cited for getting into digital transformation in the first place , only 42 % said they were trying to improve the employee experience , productivity , satisfaction , and retention . Failing to leverage the human advantage sets a business up for a fall . So , let us take a look at the ways to remedy this .
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