INTELLIGENT BRANDS // Green Technology

G4Green enables large organisations as well as government agencies and global institutions to bring together their entire network of suppliers , partners , members or portfolio companies on the basis of ethical principles , onboard them in one go , monitor and drive their sustainability performance and implement incentive tools to accelerate their ESG journey .

The platform serves as an internal database and green navigator to help organisations map the ESG factors that are beyond their direct control , yet for which they are held accountable . With a complete view of their stakeholders ' green performance , organisations can easily engage their suppliers in green activities , enable them to set sustainability goals and upload their CSR , ESG and carbon accounting reports and accreditations , while companies new to green practices can use AI to help set their first sustainability goals .

As an enterprise solution , G4Green also assists in identifying sustainable products , services , partners and suppliers , as well as initiating green procurement and building a green supply chain .

Using AI to detect false sustainability claims from large organisations and their suppliers and partners , the platform also helps companies avoid greenwashing , including through scanning their own social media posts for sustainability claim violations before posting .

Commenting on the platform , Yassin Nasri , Founder and CEO of ImpactGulf , stated , “ G4Green represents a significant milestone in our ongoing commitment to driving positive environmental change and building capacities in the sustainability space .

Vidunas Gedeikis , CTO at ImpactGulf , added : " With the customisation capabilities of G4Green , we are paving the way for a more transparent , interconnected approach to sustainability management ."

e & and Huawei to build green networks

e & Etisalat Group and Huawei signed an MoU to collaborate on building green and energyefficient networks in the UAE to significantly reduce carbon emissions and contribute to sustainable environmental practices .

e & will continue to work with Huawei to achieve network decarbonisation across its ICT infrastructure , including radio , core and transport networks , and data centres .

The effort to decarbonise the network will adopt a mix of Huawei ’ s energy-efficient technology innovations and intelligent software features , as well as maximising the use of renewable energy .

The companies will also collaborate in hosting a series of knowledge-sharing sessions to exchange insights on climate change and the latest technological advancements and adapt and align network strategies accordingly .

In a pioneering move , e & launched its region ’ s first net-zero 5G Massive MIMO site using Huawei technology during COP 28 in December 2023 , showcasing a tangible commitment to eco-friendly technology deployment .

Vidunas Gedeikis , CTO ImpactGulf

Yassin Nasri , Founder and CEO , ImpactGulf

The partnership is part of e &’ s ambition to accelerate the transition to net-zero and underlines the importance of improving network energy performance to meet Net Zero targets .

Sabri Albreiki , Chief Technology Officer of e & International , remarked , " Through our strategic partnership with Huawei , we aim to accelerate the decarbonisation of our ICT infrastructure by deploying their energyefficient network equipment combined with energy-saving software features , advanced machine learning capabilities , and renewable energy sources ." p

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