Intelligent CIO Middle East Issue 102 | Page 82

FINAL WORD

A maximally curious AI may be prohumanity

A collection of non-profits and research institutes such as the Partnership on Artificial Intelligence , Institute for Human-Centred Artificial Intelligence , and Responsible AI Initiative are establishing ethical standards , and guiding companies in the use of AI to protect consumers and employees , says Karl Escritt at Like Digital & Partners .

Once the realm of sci-fi films and nihilistic novels , AI has firmly entered our everyday vernacular over the past few years . Whether it is watercooler discussions over whether Chat-GPT is coming for your copywriting job , or the very real fear generated by Diary of a CEO ’ s interview with Mo Gawdat , former Chief Business Officer at Google – who claims that AI poses a bigger threat to the world than climate change – there is no escaping the prevalence of AI .

Karl Escritt , CEO Like Digital & Partners
According to the PwC ’ s 2022 AI Business Survey , 86 % of CEOs view AI as an essential aspect of their operations , as leaders leverage data , cloud and analytics for a bigger payoff . Of the 1,000 survey respondents , the highest success lies with those businesses that are taking a holistic approach to AI integration . Rather than focusing on one goal at a time , these AI leaders are implementing core competencies in three areas simultaneously : business transformation , enhanced decision-making , and modernised systems and processes .
The report notes that these AI leaders are twice as likely to report substantial value from AI initiatives to improve productivity , decision-making , customer experience , product and service innovation and employee experience than those businesses that are taking a piecemeal approach .
In a recent article in the Harvard Business Review , Tsedal Neeley noted that AI technology is not simply a tool for making us work faster – it is a set of systems for
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