Intelligent CIO Middle East Issue 103 | Page 27

TRENDING accuracy and ethical implications of AI-generated content . Traditional search engines typically suggest multiple sources for user queries , leaving the evaluation of reliability and relevance to the end-user .
“ To maintain the integrity of our answers , we combine decades of search engine expertise with rigorous AI model training . Our team , consisting of specialised editors and multiple validation layers , ascertains every piece of information Neuro provides to make sure it ’ s balanced and factual ,” Masyuk continued . This meticulous process involves filtering out lowquality sources and aggregating the best information available , thereby maintaining the unbiased nature and precision of the solution ’ s responses .
Looking to the future , Masyuk observes : “ The global tech ecosystem is entering a new age with AI at its core , reminiscent of the transformative impact brought by the Internet and smartphones earlier .” He highlights the company ’ s dedication to innovation , aiming to uphold the global standards set by industry leaders .
Yandex ’ s success in the search engine market is also facilitated by its ongoing focus on localisation . “ As we move forward , our priority is to improve local language capabilities , ensuring that our technology serves the needs of diverse user bases ,” said Masyuk . “ This is reinforced by Yandex ’ s investment in top-tier talent , notably in Machine Learning ( ML ) and engineering , drawing from our impressive track record in international programming competitions ,” he added .
Regarding market competition , Yandex views its smaller size as an advantage . “ Our agility allows us to quickly adapt and pioneer new solutions , maintaining a startup-like mentality within a large corporate structure . This quality is crucial when it comes to our ability to compete with global giants , especially in regions where nuanced local knowledge and swift product integration are key ,” Masyuk said .
As Yandex continues to refine its AI technologies , the focus is placed on developing sustainable business models and creating top-of-the-line AI products that remain free for end-users . “ We ’ re passionate about these goals and really excited about the journey ahead ,” concluded Masyuk .
The company is setting the tone for the future of search technology with its AI-driven advancements . By prioritising accuracy , user-centric design and ethical considerations , Yandex elevates the search experience and anticipates both the needs and challenges of the next wave of Digital Transformation .
As AI evolves at an ever-accelerated pace , Yandex strives to lead the way , pushing the boundaries of what ’ s possible . p
An example of Neuro in action
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