NEWS
Webidoo establishes MEA headquarters at DIFC Innovation Hub
Ketaki Banga
Webidoo , an award-winning AI company developing innovative marketing and growth solutions for multinational brands and SMEs , has established its Middle East and Africa , MEA headquarters at the DIFC Innovation Hub . Leaning powerfully on its three key pillars to unify , simplify and accelerate digital transformation , Webidoo solutions are designed to demystify technology and focus on growth and effectiveness .
Webidoo maintains strong ties with toptier research and academic bodies . The company ’ s AI Lab provides in-house innovation programs for multinational brands and agencies . It also offers a unique midsourcing agency model with large-scale , AI-powered content and media factories to manage high volume marketing requirements globally . And , Webidoo Chain , a cutting-edge enterprise division , develops Web 3 solutions and training around AR , VR , AI , metaverse , NFT , blockchain and data integrity .
Webidoo ’ s solutions for small and medium businesses include Jooice , a patentapplied-for AI tool which enables SMEs to meet all of their marketing needs with one , easy-to-use and cost-effective solution . Powered by Welpy , Webidoo ’ s in-house AI marketing assistant , Jooice offers a onestop solution for advertising , ecommerce , social media , listings and reviews , online reputation , and other marketing functions .
Commenting on the regional launch , Ketaki Banga , CEO and Co-Founder Webidoo MEA , reiterates the company ’ s commitment to nurturing strong alliances in the region , “ The Middle East is in innovation and preparedness for AI , guided by its forward-thinking leaders . Establishing our MEA headquarters in the UAE allows us to engage with this dynamic environment that promotes and champions innovative , transformative efforts .”
Giovanni Farese , Co-Founder and Global General Manager , Webidoo International , said : “ At Webidoo , we believe that AI is a catalyst for unprecedented economic growth and job creation .
“ It has the power to redefine existing industries and create entirely new business models , much like the internet did decades ago , but we recognise the hesitancy and uncertainty that comes with rapid evolution .”
Emirates Global Aluminium announces launch of digital manufacturing platform based on Azure
Emirates Global Aluminium , the largest industrial company in the United Arab Emirates outside oil and gas , announced the launch of one of the first digital manufacturing platforms in the region to unlock additional value through Industry 4.0 applications .
EGA developed the digital manufacturing platform with Microsoft as part of a strategic collaboration to progress EGA ’ s Digital Roadmap . The platform enables the integration of hardware , software , processes , and people throughout EGA ’ s global operations .
The platform was built using the latest generation of Microsoft Azure hybrid cloud , to use artificial intelligence at a significant scale across EGA ’ s global industrial operations including Jebel Ali and Al Taweelah .
The hybrid infrastructure deploys digital architecture previously used in many defence and space projects , while combining the advantages of public and on-premises hybrid cloud processing .
The digital manufacturing platform will enable EGA to reduce the unit cost of running Artificial Intelligence-based image and video analytics by more than 80 %, while increasing speeds as much as 13 times compared to EGA ’ s previous solution .
EGA ’ s digital manufacturing platform currently processes over 2.9 petabytes of real-time data annually , equivalent to streaming more than 32,000 movies at 4K resolution , and will be regularly expanded in future .
In its wider digital transformation , EGA has so far implemented over 60 Industry 4.0 use cases . To date , almost 2,000 EGA employees have been upskilled in digital capabilities and ways of working , and the transformation has delivered some $ 90 million in financial impact .
Carlo K Nizam , Chief Digital Officer of Emirates Global Aluminium , said , “ EGA ’ s digital transformation strategy has two parallel tracks to fundamentally transform how we operate – implementing high-impact digital solutions for immediate business impact , and building important digital foundations to enable company-wide transformation .”
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