Intelligent CIO Middle East Issue 104 | Page 73

INTELLIGENT BRANDS // Mobile Technology

Majid Al Futtaim partners with Checkout . com to secure online shopping of 15 million monthly customers

Majid Al Futtaim , a shopping mall , communities , retail , and leisure pioneer across the Middle East , Africa , and Asia , announced a new partnership with Checkout . com , a global digital payments provider . The agreement will see the 15 million plus customers that shop Majid Al Futtaim ’ s online stores each month provided seamless , secure and unified one-click checkout experiences across the company ’ s payment platforms .

The collaboration will provide Majid Al Futtaim ’ s customers with one comprehensive payment platform to access its world-class fashion , home , specialty retail and beauty partner brands , including lululemon , LEGO , Crate and Barrel , Shiseido , with 20 digital platforms across the GCC as well as its cinema and leisure and entertainment businesses and its grocery retail stores operating under the Carrefour franchise in 14 different markets .
By combining Majid Al Futtaim ’ s extensive customer database and expansive retail network with Checkout . com ’ s advanced technology , this integration will enhance customer insights and personalised experiences while minimising friction for customers at checkout .
By partnering with Checkout . com , renowned for its robust risk and fraud management and world-class security , Majid Al Futtaim ensures its customers ’ peace of mind , knowing every transaction is protected against fraud and unauthorised access . This collaboration enhances the safety and reliability of Majid Al Futtaim ’ s payment systems and underscores the company ’ s commitment to a secure and seamless shopping experience .
Ahmed Galal Ismail , Chief Executive Officer , Majid Al Futtaim – Holding , said , “ Majid
Al Futtaim is a business centred around providing everyday great moments to our customers , partners and community members . At every touch point we strive to offer a truly memorable experience , which is why safeguarding our business networks and customer data is paramount to our operations and essential to a memorable experience .
“ Partnering with Checkout . com will help to ensure our customers have a seamless , secure way to transact across all of our businesses , anywhere in the world .”
Guillaume Pousaz , Founder and CEO of Checkout . com , said : “ We are thrilled to deepen our partnership with Majid Al Futtaim , the provider in the retail and lifestyle sector , to boost conversion rates and enhance payments performance . This collaboration highlights our commitment to continuously find innovative ways to add value for our merchants .”
“ This partnership will provide Majid Al Futtaim and its customers an improved shopping experience , with seamless and innovative payment solutions . Together with the Majid Al Futtaim team , we will redefine the e-commerce landscape in the Middle East and Africa , setting new standards for convenience and reliability in the digital economy ,” added Pousaz .
Founded in 1992 , Majid Al Futtaim is an Emirati-owned , diversified lifestyle conglomerate operating across the Middle East , Africa and Asia . It has since grown into one of the region ’ s most respected businesses , employing 43,000 people , with owned assets valued at US $ 18 billion and has the highest credit rating , BBB among privately held corporates in the region . Majid Al Futtaim owns and operates 29 shopping malls , 7 hotels and four mixed-use communities , welcoming more than 600 million customers through its doors every year . p
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