On the lighter side of things , we ask the industry experts what makes them tick . . . .

As Interim Managing Director of Eaton Middle East , Noureddin oversees operational and commercial functions across the region , focusing on growth and customer satisfaction . Eaton , a global power management company , provides energy-efficient solutions to help customers manage electrical , hydraulic , and mechanical power more efficiently .

Noureddin excels in building and leading highperforming teams , driving growth initiatives , and fostering strong relationships with key stakeholders . His technical background in electronics engineering and extensive industry knowledge enable him to align solutions with customer needs , ensuring optimal performance and satisfaction .

Please describe the expectations of the end customers that you address . What are their pain points today ?

The business model centres on delivering innovative , sustainable technologies and services that meet the evolving needs of customers , from power distribution to safety systems , ensuring reliability and safety in critical operations .

What are your strengths and abilities that you bring to the above role ?

Noureddin brings over a decade of experience in strategic sales and leadership within the power management and safety systems industry . His strengths include a deep understanding of market dynamics , strategic business development , and a customer-centric approach .

End customers in the power management sector expect reliability , efficiency , and innovation . They seek solutions that ensure uninterrupted power supply , enhance energy efficiency , and support sustainability goals .

Noureddin brings over a decade of experience in strategic sales and leadership within the power management and safety systems industry .

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