Intelligent CIO Middle East Issue 106 | Page 73

INTELLIGENT BRANDS // Mobile Technology

Mappable introduces advanced routing to enhance navigation for e-commerce deliveries

Mappable , a global company that brings powerful and highly customisable mapping solutions to the local markets , announces the launch of new advanced features within its existing Route and Navigation products . As the demands of local consumers continue evolving , these updates have been designed to streamline logistics and navigation further to support UAE businesses .

Sabina Mirza-Akhmedova , Chief Executive Officer at Mappable , said : “ Supply chain and logistics are the backbone of most organisations . This is particularly vital in sectors like e-commerce and delivery services , where the GCC is expected to grow to US $ 50 billion by 2025 .”
The new features include Avoid Custom Zones , Waypoints Optimisation , and Left Turns Deprioritisation for trucks .
These updates are now available in Mappable ’ s Distance Matrix solution , which calculates travel time and route length for all combinations of origins and destinations ; Retrieving Route Details product , which plots the optimal route between two or more points on the map , based on the mode of transport , traffic and weather forecasts , and NaviKit SDK , a toolkit for companies to bring navigation functionality into their own app and customise it for their specific business needs .
The Avoid Custom Zones feature enables users to bypass selected zones or specific areas , such as residential areas or city centre , when creating a route from point A to point B .
For example , when delivering cargo from Jebel Ali port to a warehouse in Al Quoz , truck drivers can choose to avoid going through the Al Barsha area .
Users can indicate one or more zones to be excluded from the route by marking them with three points on the map . This feature , available in the Distance Matrix API , Retrieving Route Details API , and NaviKit SDK , ensures greater control over routing , enhancing operational efficiency by circumventing traffic-congested or restricted areas , reducing delivery times and fuel consumption .
Available in the Retrieving Route Details product , Waypoints Optimisation offers a streamlined approach to traveling through multiple points in terms of time and mileage , considering traffic jams and weather conditions . By default , waypoints are bypassed in the order in which they were specified in the request to the API . However , this update generates an optimal route that minimizes both distance and travel time for the entire journey .
By optimising detours around waypoints , businesses can significantly improve their delivery times and reduce fuel consumption .
The Left Turns Deprioritisation feature , specifically designed for heavy vehicles , enhances transportation safety by eliminating dangerous left turns whenever possible .
Recognising that trucks take longer to turn left than right ; this feature minimizes left turns in the route to improve travel time metrics .
Sabina Mirza-Akhmedova
Mappable ’ s suite of solutions also includes performative , customisable , and data-rich maps for clients ' websites , apps , or CRM , geocoding technology with the recently launched Neurogeocoder , powered by machine learning and AI , and easy search by address or coordinates , as well as navigation tools that account for traffic and weather forecasts .
All Mappable solutions offer extensive customisation opportunities and a wide range of licensing choices . p
www . intelligentcio . com INTELLIGENTCIO MIDDLE EAST 73