Tassos Peppas , Regional Director Middle East , Türkiye and Africa , Vertiv
On the lighter side of things , we ask the industry experts what makes them tick . . . .
. . . GET TO KNOW . . .
Tassos Peppas , Regional Director Middle East , Türkiye and Africa , Vertiv
dDescribe your current job role and a summary of the business model of your organisation ?
Tassos is the regional leader for the Middle East , Türkiye , and Central Asia region at Vertiv , and part of the EMEA sales management organisation . He is primarily responsible for managing and enhancing the region ’ s performance in delivering excellent , highquality services to customers and partners .
In his current role , Tassos led the regional restructuring of Vertiv , uniting the Middle East , Türkiye , and Central Asia into the METCA region . His foremost achievement has been developing a highly capable regional team and implementing effective go-to-market strategies since January 2023 .
What keeps Tassos up at night are the growth opportunities and how Vertiv will serve its customers over the next decade amidst the rapid evolution of data centre technologies .
What are your strengths and abilities that you bring to the above role ?
From an early age , Tassos has been immersed in various cultures beyond his own . Spending significant time in different countries , he has developed the ability to quickly adapt to multicultural environments in the
Middle East and beyond . This experience has made him confident in liaising with and leading people from diverse backgrounds and ethnicities .
His strong educational background in mechanical engineering enables him to understand and coordinate the complex demands of the data centre industry . He is adept at addressing the specific requirements that localisation might entail , such as the need for unique solutions in data centres in the Middle East due to extreme temperatures , compared to those in Northern Europe .
Please describe the expectations of the end customers that you address . What are their pain points today ?
With the rapid technological evolution driven by AI adoption , the primary expectation of his clients is to receive fast , reliable , and future-proof technology .
What keeps Tassos up at night are growth opportunities and how Vertiv will serve its customers over the next decade amidst evolution of technologies .
www . intelligentcio . com INTELLIGENTCIO MIDDLE EAST 83