Intelligent CIO Middle East Issue 107 | Page 19

NEWS

Huawei presents industry specific solutions for SMEs at its Kuwait Commercial Roadshow

Huawei hosted the Kuwait edition of its Middle East and Central Asia , Commercial Roadshow in the St Regis Kuwait . The company highlighted its cuttingedge solutions designed to empower various strategically pivotal sectors in Kuwait . IDC forecasts that ICT spending in Kuwait will exceed $ 5.5 billion by 2024 .

Jeff Zhu , Huawei Kuwait CEO emphasized the importance of digital transformation for Kuwait , stating , “ Digital transformation has evolved to become an integral part of business strategy , essential for driving growth and innovation . In today ’ s dynamic landscape , embracing digital transformation is not an option but a strategic imperative . By adopting digital transformation strategies , businesses and government entities in Kuwait can unlock unprecedented growth opportunities , overcome challenges , build resilience , and enhance operations .”
The event highlighted Huawei ’ s industryspecific solutions , each designed to address the unique challenges and opportunities within Kuwait ’ s key sectors . Huawei experts presented industry-specific solutions , including the Huawei Smart Education Solution , Huawei Smart Healthcare Solution , Huawei Intelligent Real Estate Solution , and Huawei Intelligent Finance Solution . The company unveiled comprehensive offerings for Kuwait ’ s government entities featuring its intelligent office systems , campus networks , and DCN-based lightweight data centres .
The Huawei Smart Education Solution features advanced network infrastructure , secure data centres , and smart classroom solutions , while the Huawei Smart Healthcare Solution consists of smart wards , medical imaging , and hospital network solutions . Huawei Intelligent Real Estate Solution includes Fiber to The Office , FTTO solutions for real estate , and Huawei Intelligent Finance Solution features secure networks and storage solutions .
At the Huawei ME & CA Commercial Roadshow in Kuwait , Huawei unveiled the Huawei eKit , a groundbreaking platform tailored for small and medium-sized enterprises , SMEs . This comprehensive solution integrates essential business functions , including marketing , transactions , and partner operations , offering SMEs a powerful toolkit to thrive in the digital age .

New Balance official partner for Doha Marathon by Ooredoo for three years from January 2025

Ooredoo , Qatar ’ s telecommunications provider , announced a new three-year partnership with New Balance , the globally

renowned sports footwear and apparel brand . This strategic collaboration will see New Balance as the official footwear and apparel partner for the Doha Marathon by Ooredoo , starting with the 2025 edition , scheduled for 17 January 2025 .
The signing ceremony was attended by Sabah Rabiah Al-Kuwari , Director of Public Relations , CSR , and Sponsorship at Ooredoo Qatar , and Stuart Henwood , Regional General Manager for Middle East , Africa , and India at New Balance . They were joined by regional executives from New Balance , along with several prominent figures from Qatar ’ s sports community , including representatives from Aspire and Al Sadd FC , as well as coaches from the New Balance Run Club in Doha .
The partnership is set to enhance the experience for over 15,000 participants expected at next year ’ s event , which has grown to become one of the premier sporting events in the region . New Balance , which supports prestigious global athletic events such as the London and New York Marathons , will bring its world-class expertise and innovative products to the Doha Marathon by Ooredoo , reinforcing its status as a key event in Qatar ’ s sporting calendar .
The Doha Marathon by Ooredoo will take runners along Doha ’ s iconic Corniche , offering a scenic route that highlights the beauty of the city while promoting fitness and community spirit .
Stuart Henwood , Regional General Manager for Middle East , Africa , and India at New Balance , added : “ New Balance has been actively setting up New Balance Running Community Clubs across the MENA region . These include Dubai , Abu Dhabi , Riyadh , Casablanca and most recently Doha . Our Doha community club has now over 200 people registered weekly to take part in running .” p
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