FEATURE : NETWORKING AND STORAGE
Consumerism , leisure and the role of technology
Deep analytics are a must for competitive retail outlets , whether they operate physically , online or hybrid model and it is vital that companies capture purchase behaviour says Hakan Olgunsoy at Exclusive Networks . While hotels must ensure they are equipped with latest video surveillance technology to remain compliant with regulations says Mohit Pandey at Seagate Technology .
As one of the fastest growing markets in Europe , Turkiye ’ s retail sector is transforming . From fashion , to FMCG , the industry is marked by strong growth and is also increasingly shifting online . Driven by the desire to save time and shop faster , the Turkish population relies considerably on mobile and web shopping channels which has also seen the rise of several local e-retail giants such as Hepsiburada and Trendyol .
This shift in the retail paradigm has revealed new challenges and opportunities for market leaders in the industry . The need to adjust their business models to accommodate huge online sales volumes as well as manage logistics and inventory means that their network performance is more crucial than ever .
“ This further leads to the fact that solutions such as Wi-Fi and cloud analytics have the power to completely transform retail operations across the country ,” says Hakan Olgunsoy , Regional Manager , Turkiye and CIS , Exclusive Networks .
Retailers must constantly anticipate trends and tailor online and in-store shopping experiences to stay competitive and attract customers . In addition , companies are looking to automate supply chains by using technology and software to reduce errors , manage deliveries and track inventories .
Enabling technological advancements such as virtual warehousing , electronic shelf labelling , and digital displays also requires powerful wireless connectivity .
Deep analytics and business intelligence are a must for competitive retail outlets , whether they operate physically , online or through a hybrid model . With data being the new oil , it is vital that companies capture , analyse and act on purchase behaviour insights and trends to improve sales .
Retailers can do so by using networks to gather data about what , how , when and where people are buying items .
The key to unlocking all this potential for retail companies is a secure , flexible and intelligent network that can handle the demands made of it , agilely adjust to new requirements and growth as well as provide the data and insights on operations and customers .
Retailers worldwide agree . A recent survey conducted by Extreme Networks and Retail Systems Research
Hakan Olgunsoy , Regional Manager , Turkiye and CIS , Exclusive Networks
www . intelligentcio . com INTELLIGENTCIO MIDDLE EAST 51