INTELLIGENT BRANDS // Cabling

& UAE , the telecommunication arm of e &, and Huawei , a global technology provider , are excited to announce a strategic collaboration focused on revolutionising voice network innovation through convergence and Voice over New Radio , VoNR . This partnership aims to promote a greener , more efficient , and intelligent voice network .

With a strong commitment to implementing the latest technologies , the company has significantly enhanced its voice services over the years , achieving an impressive VoLTE traffic ratio in its mobile network .

The evolving market demands , and growing technologies are driving the transformation of voice services . e & UAE and Huawei recognise the importance of this shift from traditional voice to video and immersive communications . Together , they will leverage advanced technologies , including the IMS Data Channel , AI , and Augmented Reality , AR , to enhance calling services .

Wang Lei , President of Huawei ' s Global Key Account , stated that through collaborative efforts to introduce new calling services , they are transforming how users perceive traditional carrier calling services . The aim is to provide voice communication and a comprehensive suite of interactive calling solutions that improve the overall service experience .

• Remote Assistance : Providing users with real-time support through innovative calling solutions .

• AIGC Avatar : Leveraging AI to create interactive and engaging user experiences .

• Real-Time Translation : Breaking language barriers to facilitate seamless communication .

As part of this collaboration , e & UAE and Huawei will utilise the commercial project to establish a close partnership , focusing on developing New Calling services that enhance user experience and drive efficiency in both B2C and B2B interactions .

The implementation of the New Calling framework aligns with e & UAE ' s commitment to maintaining its position as a provider in telecommunications . This initiative reflects the organisation ’ s dedication to fostering a sustainable ecosystem that benefits all industry players through collaboration and innovation .

Huawei and du deploy indoor 5G-Advanced Network

Huawei , in partnership with du , from The Emirates Integrated Telecommunications Company , EITC has enabled a significant milestone in du ’ s journey toward a 5G-Advanced network . du has successfully deployed Huawei ’ s 5G LampSite X Digital Indoor Solution using Three Carrier Aggregation , 3CC Technology in the Middle East .

This achievement further strengthens du ’ s leadership in the 5G user experience market , delivering a peak data rate of 5.1 Gbps .

In 2021 , du , in collaboration with Huawei , pioneered the first ubiquitous indoor gigabit-per-second , Gbps network . This new joint innovation aims to significantly enhance the capabilities of mobile networks , improving connectivity in indoor spaces such as shopping malls , hotels , airports , and residential buildings .

As a player in the 5G market , du has seen remarkable results from this achievement . 5G user traffic now accounts for over 60 % of total mobile traffic , surpassing the combined traffic of 4G and 3G networks . The widespread adoption of 5G services demonstrates the success of du ’ s network , and the deployment of three TDD large-bandwidth carriers with aggregation promises users an unmatched network experience . p

The new calling initiative aims to introduce several innovative services .

• Visualised Voice Calling : Users can display customised avatars during calls to convey emotions and express their personalities .

• Enterprise Visible Hotline : Enhancing business communications with accessible and efficient hotline services .

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