On the lighter side of things , we ask the industry experts what makes them tick . . . .

As Vice President for Cisco Middle East , Africa , Romania and CIS countries , David Meads leads Cisco ’ s strategy and commercial operations across 80 markets . Alongside his team and Cisco ’ s ecosystem of partners , Meads focuses on empowering the region ’ s governments , businesses , and communities to leverage technology – fuelling social and economic progress .

Over the past 40 years , Cisco built networks that connect people and organisations around the world . Today , the company is delivering AI-enriched solutions across the entire technology stack , helping customers to connect and protect their entire digital footprint .

What are your strengths and abilities that you bring to the above role ?

With over three decades of experience across multiple geographies and business functions , Meads brings a deep understanding of the technology landscape and the ability to navigate complex markets . He is passionate about building high performing teams and mentoring , while promoting an inclusive workplace culture .

Meads is known for his operational excellence , strategic vision , and the ability to drive transformational change . He takes pride in building strong relationships , fostering collaboration , and delivering results that drive economic growth and national competitiveness .

Please describe the expectations of the end customers that you address . What are their pain points today ?

Customers need to modernise and build resilient infrastructure , including the connections between people , places , devices and things – and all of the software platforms that power their organisation . Customers need to protect their organisations against an array of cyber risks , including the known threats of today and the unknown threats of tomorrow . Lastly , every organisation is striving to understand what AI

Meads is known for his operational excellence , strategic vision , and the ability to drive transformational change .

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