On the lighter side of things , we ask the industry experts what makes them tick . . . .

Describe your current job role and a summary of the business model of your organisation ?

Federico Pienovi is the Chief Business Officer and CEO for MENA at Globant . He is responsible for designing and executing the company ’ s growth strategy in Asia , the Middle East , and Oceania . As part of the top management team , he contributes to global strategic decisions to ensure continued success for

Globant , a digitally-native company with over 30,000 employees across 33 countries , offers consulting services and develops digital solutions to delight clients worldwide , reinventing the IT industry with cutting-edge artificial intelligence .

Disrupting the regional market involves moving away from traditional outdated coding methods and embracing cloud-based , cleancore approaches .

What are your strengths and abilities that you bring to the above role ?

Pienovi brings a unique blend of strategic vision and operational expertise to his role . With a keen understanding of regional and global technology landscapes , he builds high-performance teams and delivers innovative , best-in-class solutions .

His background in software engineering fuels his passion for technology and digital innovation , enabling companies to reinvent how they connect with consumers and drive business growth .

As the former CBO for EMEA , he led Globant ’ s growth from 20 to 3,000 employees . As Managing Director for the US , he expanded the financial services business , gaining significant experience .

Please describe the expectations of the end customers that you address . What are their pain points today ?

In today ’ s world , customers expect to be understood and experience minimal friction with technology . They seek highly personalised and seamless digital experiences from brands that truly understand their lifestyles and preferences . End consumers aren ’ t interested in AI for its own sake ; they want practical solutions that simplify their lives .

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