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Ciena is developing broadband solutions to build and evolve fibre access networks to promote renewed flexibility and dynamic scalability .
Ciena ’ s technology is instrumental in futureproofing the country ’ s infrastructure investments , including the rapid expansion of 5G , streaming , content , gaming , Artificial Intelligence and other big data applications for millions of users and businesses .
Which generic technologies and innovations can make a difference to your end customers business ?
Ciena ’ s has announced WaveLogic 6 platform to help network providers scale networks by meeting increasing bandwidth demands using less equipment , reducing cost , space and cutting energy use .
How can a channel partner in your industry disrupt the regional market and gain a leading competitive position ?
Channel partners are vital for business growth . Ciena ’ s channel partners in the region are gaining a competitive position by building more holistic solutions that deliver the right combination of products and services , which indirectly contribute to the country ’ s economic growth . This is helping Ciena strengthen Saudi Arabia ’ s position as a regional digital hub in the MENA region .
Which non-competitive business in the region do you admire for its innovative usage of technology ?
The Saudi Government is admirable for leading the technology charge in the region . Firstly , it has embraced digital transformation with many key services for its residents now available through mobile apps ensuring security and efficiency . This covers residency visas to travel visas to employment details to driving licences to banking .
Ciena has a product portfolio to support the current Fiber to X investments underway in Saudi Arabia . Combining passive optical network , purpose-built routers , agile subscriber management and network control software , Ciena is developing broadband solutions to build and evolve fibre access networks to promote renewed flexibility and dynamic scalability .
Secondly , it is a force globally on AI growth having shared plans to create the world ’ s largest AI fund at $ 40bn . This is being embraced not just to fund development initiatives , but also to bring that development here to Saudi Arabia .
Which aspects of your job role do you find rewarding , and which are challenging ?
The role is about building a business platform from which to accelerate growth , and this involves building trusted relationships with key stakeholders , primarily customers . This means understanding customer business models and how we can support that .
To ensure continued success , this also involves building the Ciena team , working across multiple functions and skillsets , as well as multiple languages and cultures . The challenge is really to keep pace with the speed at which the market is growing here in Saudi Arabia with the achievements of Saudi Vision 2030 .
How do you best like to de-stress and re-charge off work ?
Riyadh is increasingly becoming a vibrant city to live in . This includes a thriving restaurant scene to enjoy with friends , as well as a host for sporting events . This includes being able to watch global superstars such as Cristiano Ronaldo playing for Al Nassr football club . p
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