EDITOR ’ S QUESTION
As employees return-to-office , they are seeking a seamless on-site experience for new devices that empower employees with AI productivity tools like Copilot . At the same time , we are approaching a natural PC refresh cycle , fuelled by the largest installed base ever and Microsoft ending Windows 10 support at the end of this year .
AI is prompting customers to rethink their technology strategy . Companies must consider an integrated approach to prepare for a highly distributed data landscape spanning on-premises , at the Edge , on AI PCs and in the cloud . Currently , 78 % of organisations use on-premises or hybrid cloud solutions for Generative AI tasks .
With 240 million PCs unable to upgrade to Windows 11 and approximately 40 % of Windows PCs over six years old , modernisation is no longer optional .
The AI PC will be the backbone of modern workplaces . For partners , this presents a unique opportunity to build strong client relationships and drive growth . By helping customers modernise their aging PC fleets , develop silicon diversity strategies and prepare for the future , partners can capture the immense potential of the AI PC market in 2025 .
There is also a growing trend toward disaggregated architecture where compute , storage , and networking are decoupled and treated as independent resources that can be scaled , upgraded , and managed separately . This optimised and highly tuned approach offers numerous benefits , but also necessitates a reimagining of traditional methods .
Businesses that do not implement the right AI strategy and architecture will be at a disadvantage . AI PCs are revolutionising the way we work . From streamlining workflows to enabling advanced data analytics , these powerful devices are not just boosting employee productivity . With AI extending to the Edge , the possibilities are limitless .
As AI workloads increase , organisations will need to invest in infrastructure optimised to manage the immense computational demands consuming data at unprecedented rates .
This includes aligning the right data management strategies with the right workloads while balancing quality , cost , security , data , and latency across diverse environments while considering sustainability and scalability .
In the coming year , businesses will prioritise acquiring the right platforms and tools to integrate AI into essential processes . This ongoing shift offers a tremendous
The AI PC will be the backbone of modern workplaces and presents a unique opportunity to build client relationships and drive growth .
opportunity for partners to play an instrumental role in their customers ’ digital transformations . p
To fully unlock AI ’ s potential , organisations need the right strategy and infrastructure to manage workloads across complex and dynamic IT environments . This creates a significant opportunity for partners to simplify AI and make it more accessible .
ERIC ARCESE , VICE PRESIDENT , GLOBAL PARTNER MARKETING ,
DELL TECHNOLOGIES
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