INTELLIGENT BRANDS // Mobile Technology
AI in GCC sports projected to drive $ 8.5 billion in economic gains by 2030
Globant , a digitally native company focused on reinventing businesses , has launched its new report , Move Your BUT : Sportainment Edition , which examines the growing influence of AI on sports and entertainment . With the global sports AI market projected to reach $ 19.2 billion by 2030 , the report highlights how AI can reshape fan engagement , operational efficiencies , and overall economic impact , particularly in regions like the GCC , where investments in sports and technology are rapidly increasing .
In recent years , GCC governments , particularly in Saudi Arabia and the UAE , have committed over $ 65 billion , aiming to establish the region as a global sports hub for sports development . This investment trend anticipates AI-driven value generation of up to $ 8.5 billion for the GCC ’ s media and entertainment sector by 2030 , highlighting the region ’ s readiness for technological adoption in Sportainment .
“ The GCC ’ s young population is reshaping the way sports are experienced , with a strong demand for digital and interactive engagement ,” said Federico Pienovi , Chief Business Officer and CEO for APAC and MENA at Globant . “ AI is changing the game in Sportainment , allowing us to move beyond traditional fan experiences to something much more personalised and engaging ,”
77 % of Gen Z and 75 % Millennials prefer to watch sports beyond traditional venues and are at the forefront of adopting new technologies .
Artificial Intelligence is revolutionising fan engagement in the sports industry . Personalised , AI-driven interactions have been shown to generate four to seven times more revenue than traditional methods . In
Federico Pienovi , Chief Business Officer and CEO for APAC and MENA , Globant
the UAE , where 89 % of consumers actively follow sports , AI-powered stadiums enhance fan experiences through real-time data and interactive content .
Despite its potential , many sports organisations need help adopting AI , including data management complexities and a shortage of specialised talent .
Globally , 59 % of sports and entertainment organisations report lacking a Generative AI strategy , highlighting a significant area for growth .
BitOasis receives Virtual Asset Service Provider license from Dubai ’ s Virtual Assets Authority
BitOasis , the Middle East and North Africa ’ s , regional virtual assets brokerdealer trading platform , announced receiving a full Virtual Asset Service Provider , VASP License from Dubai ’ s Virtual Assets Regulatory Authority , VARA , following the company satisfying all relevant regulatory conditions and requirements .
Ola Doudin , Co-Founder and CEO , BitOasis
Ola Doudin , Co-Founder and CEO of BitOasis , said : “ Securing the full VASP License is not only a testament to our team ’ s dedication to regulatory compliance but also reinforces our resolve to lead the industry with integrity and accountability .”
Securing the full VASP License marks the final step in VARA ’ s licensing process for the platform ’ s current activities , and represents a major milestone in BitOasis ’ journey , opening a new chapter in the company ’ s work with VARA , the world ’ s first dedicated virtual assets regulator .
BitOasis , a CoinDCX group company , is a regional cryptocurrency trading platform in the Middle East and North Africa .
Headquartered in Dubai and established in 2016 , BitOasis is a pioneer of the region ' s virtual assets ecosystem , serving as the go-to platform for first-time cryptocurrency buyers and professional traders alike .
Since its launch , BitOasis has processed more than $ 6.6 billion in trading volume . p
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