Patrick Johansson , President , Ericsson Middle East and Africa
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Patrick Johansson , President , Ericsson Middle East and Africa
dDescribe your current job role and a summary of the business model of your organisation ?
Patrick Johansson is the President of Market Area Middle East and Africa . In this role , he leads the region by driving customer value through Ericsson ’ s cutting-edge technology and services . He has a deep understanding of Ericsson ’ s technology and business strategy and plays a pivotal role in maintaining the company ’ s industry leadership .
Ericsson ’ s business model focuses on providing telecommunications equipment and services , including network infrastructure , digital services , and managed services , aimed at enabling connectivity and driving digital transformation across various markets worldwide .
What are your strengths and abilities that you bring to the above role ?
With over 25 years of experience , Johansson has extensive experience in the telecom sector , having worked in various high-impact roles across different markets . His technical , sales and intellectual knowledge and insights into the industry are invaluable in driving Ericsson ’ s growth and innovation in the region .
Known for his strategic acumen , Johanson has a demonstrated ability to navigate complex business environments and identify growth opportunities delivering value and enhancing customer satisfaction .
His leadership style is both collaborative and resultsoriented . His ability to inspire and motivate teams will play a key role in achieving Ericsson ’ s ambitious goals in the region .
Please describe the expectations of the end customers that you address . What are their pain points today ?
The Ericsson Mobility Report June 2024 found that with expanding network coverage and the availability of more affordable 5G-enabled smartphones , the Middle East and North Africa region is poised for the most rapid growth in 5G subscriptions , with a projected annual
I have always been fascinated by mobile financial services which has become one of the region ’ s most remarkable innovations .
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