NEWS
Vertically integrated dairy company , Almarai implements RISE with SAP on Google Cloud
Almarai , the world ’ s largest vertically integrated dairy company and the world ’ s fourth most valuable dairy brand in 2024 , has successfully implemented RISE with SAP on Google Cloud . This milestone marks a pivotal step in Almarai ’ s digital transformation journey to drive innovation and achieve operational excellence .
Almarai ’ s SAR 18-billion five-year investment plan focuses on growing its core categories and its poultry business , entering new categories , expanding into new markets , and technology and digitisation . To support these goals , the company is leveraging SAP solutions like SAP S / 4HANA , enabling a seamless transition to the cloud to streamline operations , boost agility and scalability , enhance decision-making , and grow geographically .
Close collaboration with SAP and Google Cloud ensured a seamless migration of data and core functions to the cloud , maintaining uninterrupted operations and resolving challenges in real time .
Dr Faisal Al-Nasser , Head of Enterprise Information Technology , EIT at Almarai , stated , “ Partnering with SAP and Google Cloud has equipped Almarai with the technological foundation critical for achieving sustainable growth and realising our long-term vision . This collaboration ensures that we are well-prepared to navigate emerging opportunities while advancing our strategic objectives , seamlessly aligning with Saudi Arabia ’ s Vision 2030 and reinforcing our commitment to innovation and sustainability .”
Andy Froemmel , Vice President and General Manager , Customer Services and Delivery , for SAP MEA North , said , “ Almarai ’ s deployment of SAP S / 4HANA RISE on Google Cloud sets a new standard for innovation and agility within the region . This achievement positions Almarai to leverage emerging technologies such as AI while advancing its strategic goals .”
Aligning with Saudi Vision 2030 , this implementation reaffirms Almarai ’ s commitment to operational excellence , sustainability , and digital innovation while strengthening its leadership in the global F & B industry .
Salesforce announces regional headquarters in Riyadh and centre of excellence with IBM
Salesforce announced plans to expand its presence in Saudi Arabia with a new regional headquarters in Riyadh . Salesforce also announced plans to partner with IBM to open a Centre of Excellence in Riyadh .
Separately , it pledged to provide upskilling opportunities to 30,000 Saudi citizens by 2030 . These investments underscore Salesforce ’ s growing presence in the region as more companies invest in Agentforce , the digital labour platform for enterprises .
The announcement was made at Saudi House at the World Economic Forum during an official event hosted by HE Khalid A Alfalih , Minister of Investment ; HE Abdullah A Alswaha , Minister of Communications and Information Technology , and HE Ahmed A Alkhateeb , Minister of Tourism .
Marking the occasion , HE Khalid A Alfalih , Minister of Investment of Saudi Arabia , said , “ Salesforce ’ s decision to establish its regional headquarters in Riyadh , combined with its partnership with IBM to launch an AI Centre of Excellence , marks yet another milestone in Saudi Arabia ’ s journey toward becoming a global hub for investment in technology , in innovation and , most importantly , in Saudi talent .
“ Our Regional Headquarters Programme has already attracted more than 500 global companies , and we have achieved our target for this programme six years ahead of time .”
Salesforce ’ s expanded presence in the region will enable customers like Almosafer , part of Seera Group , Red Sea Global , and Saudi Research and Media Group , to benefit from its local expertise and will help businesses and the public sector in Saudi Arabia drive unprecedented innovation and operational efficiency , supporting the realisation of Saudi Arabia ’ s Vision 2030 goals .
Salesforce will open its new regional headquarters , including a physical office in Riyadh , in 2025 . Additionally , Salesforce will welcome Mohammed Alkhotani as the newly appointed Senior Vice President of the Middle East , where he will oversee regional strategy , operations , partnerships , and customer engagement .
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