Intelligent CIO Middle East Issue 111 | Page 39

TALKING

‘‘ business are optimised for search engines , as slow or outdated platforms risk being penalised in rankings , reducing visibility and patient reach .

Another area of transformation we are seeing is the adoption of omni-channel communication strategies , which cater to diverse patient preferences and demographics .
From WhatsApp reminders to video consultations , patients now expect to have control over how and when they are contacted .
Providing this flexibility not only improves engagement but also ensures communication remains accessible and inclusive , regardless of language or technical literacy .
Reputation management is taking centre stage as well , with automated systems streamlining the collection of patient feedback and testimonials . Immediate post-visit engagement , coupled with smart
routing for feedback , enables practices to address concerns swiftly and encourage positive reviews .
These systems simplify monitoring online reviews and analysing trends , helping practices maintain their reputation while enhancing service quality .
Referral programmes are being reinvented with digital tools that turn patient recommendations into measurable growth opportunities . By incorporating loyalty programmes , reward structures , and gamification elements such as health challenges , healthcare providers can foster deeper patient engagement while encouraging referrals .
But healthcare providers must prioritise integrating these digital advancements without losing sight of the human touch that defines quality care . By acting now , medical practices can stay ahead of the curve and position themselves for sustained success in a rapidly changing industry .

Banking must prioritise sustainability-linked financing , ESG metrics , greenwashing

Executives include leaders from Finastra ’ s Lending business unit , Manish Joshi , Arvind Vairavan , Carlos Teixeira , Manikandan Ganesan , as well as Dubai Future Foundation , CredAble and Microsoft
and end-to-end digitization are transforming the global corporate banking landscape .

AI could have a significant impact on corporate banking within the next decade , replacing traditional roles with autonomous agents capable of managing transactions , providing real-time financial advice , and enhancing customer experiences .

Generative AI can enable hyper-personalisation , allowing banks to offer corporate customers predictive recommendations and tailored insights based on their historic and current data .
Finastra , a global provider of financial services software applications , hosted its Corporate Banking Forum in Dubai , spotlighting how technologies like AI
The executives included leaders from Finastra ’ s Lending business unit , such as Manish Joshi , Arvind Vairavan , Carlos Teixeira , Manikandan Ganesan , as well as from institutions such as Dubai Future Foundation , CredAble and Microsoft .
By 2030 , AI is expected to contribute $ 1.5 trillion to the global economy , potentially driving significant growth and innovation in the financial sector .
The GCC region ’ s supply chain finance market remains largely untapped , with significant opportunities for banks to drive efficiency and inclusion . Only a fraction of the market has been penetrated , leaving room for digital platforms and AI to enhance SCF processes , support SME growth , and streamline working capital solutions .
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