COUNTRY FOCUS : SAUDI ARABIA
privacy , confidentiality , and integrity becomes paramount . Companies that can offer robust data security measures will gain a competitive edge , fostering greater trust among users and partners ,” continues Nithrakashyap .
This trust translates into market share , as businesses and consumers are more likely to engage with AI solutions that prioritise data protection , aligning with stringent regulations like GDPR , or CCPA .
Data security , therefore , is not just a hurdle for Generative AI ; it is becoming its driving force . As Saudi businesses and consumers alike demand more from AI in terms of capability and security , Generative AI ' s future looks increasingly intertwined with advancements in data protection .
Data security posture management , DSPM aims to solve one of the most complex issues in modern cloud environments : knowing where all your data is and how it is secured . According to Research and Markets , the DSPM market is undergoing significant growth in the Middle East , driven mainly by AI adoption .
As more , and larger data sets become available for AI models to consume , the likelihood of sensitive data being exposed to unauthorised users increases significantly .
Cloud , AI , and DSPM will go hand in hand because traditional security methods like Data Loss Prevention and Cloud-Native Application Protection Platforms alone do not adequately address an organisation ' s overall data-related cyber resilience . Saudi CISOs focusing on cloud-first architectures will reap the benefits of increased productivity , better customer experiences , and more .
Manufacturing and product quality
“ In Saudi Arabia , fostering a culture of continuous learning will help manufacturers address skills gaps while enhancing productivity and quality standards , says Vijay Jaswal , CTO , APJ and ME & A , IFS .
The integration of connected worker platforms with ERP systems enables manufacturers to manage the entire quality lifecycle seamlessly . This includes monitoring supply chain performance ; ensuring compliance during manufacturing processes ; managing maintenance , warehousing , and distribution .
CrowdStrike Global Threat Report found cloud intrusions have surged by 75 % since 2023 . In 2025 , Middle Eastern organisations must focus on protecting data in the cloud , monitoring risk , and building confidence that they can recover data and applications in the event of an attack .
Data security
As Saudi Arabia ’ s manufacturing sector evolves , the focus must shift toward empowering frontline workers with the tools , training , and technology needed to maintain world-class quality standards . By embracing connected worker technologies and fostering a culture of innovation , manufacturers can align with Vision 2030 , contributing to a diversified economy and securing a competitive edge on the global stage .
For manufacturers in Saudi Arabia , product quality significantly impacts market success , brand reputation , and profitability . With a highly demanding consumer base and a global market to serve , subpar quality is no longer an option .
“ In 2025 , one critical element stands out in CIO , CISO discourse around the adoption and evolution of Generative Artificial Intelligence : data security ,” says Arvind Nithrakashyap , Co-Founder and Chief Technology Officer , Rubrik .
“ As Generative AI models require vast amounts of data to learn and generate content , ensuring this data ' s
Research shows that 70 % of consumers are willing to switch brands if a higherquality alternative is available . This underscores the importance of proactive quality management , where errors are caught early , minimising costly recalls and preserving brand trust .
“ Food manufacturers in Saudi Arabia can use ERP systems to uphold rigorous food safety standards , minimising the risk of recalls and safeguarding consumer trust ,” says Jaswal .
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