FEATURE : IDENTITY MANAGEMENT
Mark Whelan , Head of EMEA Growth Markets , Okta
However , there are key challenges to address :
• Evolving attacks : Cyberattacks are becoming increasingly sophisticated , which requires constant updates and leveraging AI to stay ahead of emerging threats .
• Balancing security and usability : Okta ensures that security measures do not disrupt user experiences by introducing additional steps only when risks are detected .
• Keeping up with complexity : The rapidly changing threat landscape pushes Okta to integrate seamlessly with other security tools and adapt quickly to new challenges .
Looking ahead , what major shifts do you expect in identity management over the next decade ?
Looking ahead , several major shifts are expected to transform identity management over the next decade :
• The decline of passwords : Passwords will gradually fade away as their use cases diminish . The rise of password less approaches and the growing adoption of passkeys highlight a significant shift towards more secure and user-friendly authentication methods .
OVER TIME , AI-DRIVEN
SYSTEMS WILL BECOME EVEN MORE INTELLIGENT , CAPABLE OF PREDICTING
AND PREVENTING ATTACKS BEFORE THEY
OCCUR , TAKING IDENTITY MANAGEMENT TO THE
NEXT LEVEL .
• Zero Trust as the standard : What began as a buzzword has now become a reality and an industry standard . Zero Trust will gain even greater importance , especially with the increase in digitalnative companies requiring stronger and more dynamic security frameworks .
• Adapting to privacy and regulations : With stronger privacy laws on the horizon , organisations will need to prioritise compliance and transparency . Okta is prepared for this shift by designing solutions that make it easier for customers to navigate evolving regulations .
• AI at the forefront : AI will play a central role in advancing identity security . Over time , AI-driven systems will become even more intelligent , capable of predicting and preventing attacks before they occur , taking identity management to the next level . p
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