FEATURE : HOSPITALITY
The First Group partners with HPE Aruba Networking to accelerate Digital Transformation across its fast-growing hotel portfolio
One of the UAE ’ s leading property developers and hospitality specialists has announced a collaboration with HPE Aruba Networking , marking a significant step in its mission to streamline its operations while enhancing guest experiences .
The First Group , one of the UAE ’ s leading property developers and hospitality specialists , has entered into a strategic partnership with HPE Aruba Networking to drive the Digital Transformation of its fast-growing portfolio of upscale hotels .
The collaboration marks a significant step forward in The First Group ’ s mission to streamline its operations while enhancing guest experiences and embedding sustainable practices across its property portfolio .
By leveraging HPE Aruba ’ s cutting-edge networking solutions , The First Group is set to deliver seamless , secure and intelligent connectivity . These advancements will empower the company to integrate cutting-edge technologies , including Internet of Things ( IoT ) applications , which will improve energy efficiencies , bolster security and elevate guest services .
Zeeshan Hadi , Business Head , UAE and Africa at HPE Aruba Networking , highlighted the significance of the partnership : “ We are excited to collaborate with The First Group in their Digital Transformation journey . Our AI-driven , energy-efficient networking solutions are designed to empower businesses like The First Group to achieve operational excellence , enhance guest satisfaction and meet sustainability goals . Together , we are setting a new benchmark for the hospitality industry .”
Commenting on the new agreement , Amr Al Bawab , Chief Construction Officer at The First Group , said : “ Partnering with HPE Aruba Networking underscores our commitment to innovation and sustainability . By integrating advanced network solutions , we ’ re creating a foundation for smarter , more connected properties . This partnership enables us to deliver exceptional value to our guests and stakeholders while aligning with our broader sustainability goals .”
Shafraz Nasser , Senior Vice President of Technology at The First Group , added : “ Digital Transformation is at the heart of our strategy to redefine the guest experience . With HPE Aruba ’ s AI-driven solutions , we can leverage real-time insights and automation to streamline operations and personalise guest interactions . This collaboration positions us to meet the evolving expectations of today ’ s tech-savvy travellers .”
Working with HPE Aruba Networking , The First Group will deploy intelligent , programmable networks equipped with advanced AI and Machine Learning capabilities . These technologies will enable proactive network management , ensuring seamless connectivity for both guests and staff .
Additionally , by investing in sustainable , energyefficient solutions , The First Group is reinforcing its commitment to eco-friendly operations , explained Ilyas Mohammed , Director of IT Operations at The First Group . “ The adoption of HPE Aruba ’ s energyefficient networking technology is a game-changer for our operations ,” he said . “ Not only does it enhance network reliability and security , but it also supports our sustainability agenda by reducing energy consumption across our properties . This is a win-win for both our business and the environment .”
Ultimately , the partnership with HPE Aruba Networking solidifies The First Group ’ s reputation as a hospitality leader , positioning it as a pioneer in digital innovation . By harnessing the power of advanced technologies , such as AI data analytics and IoT , The First Group will continue to set new benchmarks for guest satisfaction and operational excellence while advancing its sustainability objectives .
“ As the hospitality industry evolves , it ’ s clear that technology is at the heart of creating unforgettable guest experiences and driving operational excellence . Collaborating with a visionary customer like The First Group showcases how embracing cutting-edge solutions can redefine standards in the industry . We also share a long-standing relationship with HPE Aruba Networking , which we value and rely on . Together , we ’ re proving that investing in innovative technologies is not just about staying competitive but about setting new benchmarks for excellence ,” said Tanveer Mohamed , CEO of Precedence Technologies . p
Amr Al Bawab , Chief Construction Officer , The First Group
Tanveer Mohamed , CEO Precedence Technologies
Zeeshan Hadi , Business Head , UAE and Africa , HPE Aruba Networking
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