INTELLIGENT BRANDS // Cabling

du ' s 5G SA service is designed to meet the modern demands of both individual consumers and businesses by empowering a new wave of digital transformation and innovation across the UAE . With offerings that include the latest devices , du ensures that their customers remain at the forefront of technological advancement and be ready to unlock the upcoming 5G features that will be the base for the Advanced AI , Enhanced AR , and Immersive Communications .

They can now benefit from 5G SA in different aspects by experiencing higher download and upload speed , near-real time latency and enhanced call quality using the VoNR , marking a milestone for the full implementation of 5G ' s capabilities across various sectors including smart cities , healthcare , education , and entertainment .

Saleem AlBlooshi , Chief Technology Officer at du , said : “ We are also pleased to announce the commercial launch of VoNR over 5G , which aims to enhance the customer experience journey in the voice call services and provide seamless 5G experience as well as improving the network efficiency .”

With the ever-growing demand for state-ofthe-art voice communications , the VoNR over 5G service is set to reshape du ’ s voice services by providing a seamless 5G connectivity which enables the call to stay on 5G during a voice call without having to fallback to 4G .

Saleem AlBlooshi , Chief Technology Officer , du

Karim Benkirane , Chief Commercial Officer at du said : “ The introduction of the 5G SA network and the enablement of VoNR over 5G network represent a giant leap forward in our mission to deliver exceptional service and innovative solutions to our customers .”

The 5G SA and VoNR are the key foundation for the future mobile communications that will provides tailored services with scaling flexibility and significantly improve the operational efficiency , sustainability and productivity . du users can enjoy using the VoNR over their 5G enabled devices from different handsets manufacturers .

du signs agreement to land PEACE Cable in UAE

du also announced a partnership with PEACE Cable International Network , to extend the PEACE Cable System into the UAE and Gulf region . This strategic collaboration is set to significantly enhance digital transformation and connectivity for

Sun Xiaohua , CEO of PEACE

du ’ s Wholesale and Enterprise customers , leveraging the high-capacity , state-of-theart PEACE Cable infrastructure .

The agreement outlines the landing of the PEACE Cable in UAE – an open-access submarine cable system that promises to deliver ultra-high-speed , secure , and resilient connections . This development will significantly boost du ’ s capabilities to provide enhanced network performance and managed services across the region .

Furthermore , the construction of a new branch , the PEACE Gulf Extension , from the PEACE Cable ' s in-service trunk segment , will extend its reach to the UAE , integrating it into a broader network that spans over 22,000 km across three continents . The PEACE Cable System enables connections spanning Singapore , Pakistan , Africa , and Europe .

Sun Xiaohua , CEO of PEACE said : “ The essence of the PEACE Cable initiative is to foster unprecedented connectivity across continents .” p

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