On the lighter side of things , we ask the industry experts what makes them tick . . . .

Max Avtukhov is the CEO of Yango Tech , one of the leading providers of proprietary e-commerce technologies , and expertise tailored for retail businesses across regions like MENA , CIS , LATAM , and APAC . The company focuses on empowering retailers to enhance their online presence and streamline operations through advanced , end-to-end tech solutions .

that addresses industry-specific challenges now underpins Yango Tech ’ s core offerings .

Max ’ s strengths lie in his strategic understanding of retail technology , operational efficiencies , and market expansion . His focus on innovation-driven solutions continues to propel Yango Tech ’ s mission to equip retailers with state-of-the-art tools , enabling them to stay competitive and thrive in digital landscapes .

Describe the expectations and pain points of your end customers ?

Yango Tech ’ s innovative software suite supports retail partners by improving customer experiences , optimising inventory , and ensuring efficient delivery . With a holistic approach , Yango Tech enables retailers to grow in increasingly competitive markets , bridging the gap between traditional retail models and advanced digital capabilities .

What strengths and abilities do you bring to this role ?

Max brings invaluable experience in building a highscale e-grocery business valued at over $ 1.5 billion , utilising dark store models in various global markets . His deep expertise in creating purpose-built software

Yango Tech ’ s retail partners face significant challenges in establishing and scaling their online operations , often losing market share to major marketplaces . Common pain points include suboptimal user

AI-driven solutions and integrated software ecosystems are gamechangers for Yango Tech ’ s customers , particularly in areas like personalisation .

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