NEWS
Qatar Sports Investments partners with Paris Saint-Germain, Premier Padel, SC Braga
Qatar Sports Investments, QSI highlighted key technological advancements and various new initiatives across its portfolio during a busy four days at Web Summit Qatar 2025. QSI’ s participation featured key portfolio companies, including Paris Saint- Germain, Premier Padel, and SC Braga showcasing how technology is transforming fan engagement, performance analytics, and global outreach.
A major highlight was the launch of PSG Labs, a pioneering global initiative designed to drive technological innovation in sports, fan experience, and performance. PSG Labs will act as the French club’ s dedicated innovation hub, supporting high-potential startups, entrepreneurs, and technology partners to develop industry-changing solutions.
As part of this initiative, PSG established its first international PSG Lab in Doha, reinforcing QSI’ s commitment to advancing the sports industry, particularly in the Middle East.
Two PSG officials participated in summit panels. Fabien Allègre, PSG’ s Chief Brand Officer, spoke on global brand expansion, detailing how the club has positioned itself as one of the top franchises in the sports industry while growing its global brand, while Jerry Newman, PSG’ s Chief Digital and Innovation Officer, joined a panel discussion on innovation in sports, offering insights into emerging technologies and strategies shaping the industry.
Beyond the panel discussions, QSI’ s booth featured interactive experiences, including the Premier Padel robot challenge, where attendees tested their skills against the world’ s first padel-playing robot. Guests also engaged with the Glambot and received personalised PSG, Premier Padel, or SC Braga RoboCards from an engraving robot – an exclusive Web Summit Qatar 2025 keepsake.
QSI also hosted a masterclass on blockchain, Artificial Intelligence, and decentralised identity in sports. Led by PSG’ s Head of PSG Labs and Web3, Pär Helgosson, alongside Petrix Barbosa, Founder and CEO of Matchain, the session explored how these technologies can enhance fan engagement, improve performance, and strengthen security in the sports industry.
Huawei announces channel partnerships at Web Summit Qatar 2025
Huawei has cemented its position as a key enabler of Qatar’ s digital transformation by forging multiple high-impact partnerships at Web Summit Qatar 2025, underscoring the company’ s pivotal role in driving innovation and digital transformation across the nation’ s key economic sectors. Web Summit Qatar 2025 attracted over 20,000 attendees.
Huawei strengthened its cloud presence in Qatar through multiple strategic partnerships. PowerMind joined the Huawei Cloud Partner Network and Cloud Service Provider Programme, enabling the Lusailbased cloud services provider to expand its service portfolio with Huawei’ s advanced cloud solutions.
Starlink, a key player in Qatar’ s mobile, accessories, and software distribution services, was appointed a Huawei Cloud distributor. As part of the agreement, Starlink will develop comprehensive technical capabilities in cloud computing, infrastructure management, and technical support services to effectively empower its network of resellers.
The company will invest in having its team members complete Huawei’ s rigorous training and certification programs, ensuring they maintain exceptional proficiency in all Huawei Cloud offerings and can provide expert guidance to their reseller partners.
PowerMind will benefit from Huawei’ s global ecosystem, gaining access to a broader network of partners and resources to accelerate growth and innovation in the cloud industry. By combining Huawei’ s technological excellence with PowerMind’ s deep market insights and customer relationships, the collaboration will create a powerful synergy, unlocking new business opportunities and delivering greater customer value.
Dr Zhu Shenggao
Aamal IT, a fully-owned subsidiary of Aamal Company and a specialised solution provider delivering comprehensive and innovative IT solutions, formalised its strategic partnership with Huawei by joining the Huawei Cloud Partner Network.
Dr Zhu Shenggao, Director of the AI Department at Huawei Cloud Middle East and Central Asia, delivered a keynote exploring how AI and Cloud reshape industries, highlighting the company’ s technological expertise and thought leadership in these transformative domains. p
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