Intelligent CIO Middle East Issue 114

A
MIDDLE EAST
Providing unparalleled technology intelligence
A
PUBLICATION
ISSUE 114 | www. intelligentcio. com www. lynchpinmedia. com
CIO OPINION
The CISO arena: Transforming from tech to strategy
FEATURE
Modern day cybersecurity: Enabled by AI, managed by human skills
TALKING BUSINESS
Boosting resilience of critical infrastructure

TRANSFORMING CUSTOMER LOYALTY PROGRAMMES WITH AI

We live in a world which is very data driven and AI has accelerated the need to be data driven. Al-Futtaim’ s vision is to be a data driven intelligent organisation, and the UAE based business conglomerate has integrated AI into its Blue customer loyalty programme to enhance consumer engagement. Supporting its vast business processes and operations around 200 brands is its Intelligent Data Platform and SAP S / 4HANA ERP and CRM.

�

Keep in touch with the very latest information and events SUBSCRIBE
TO OUR WEEKLY NEWSLETTER
HIMANSHU SHRIVASTAVA, CHIEF TECHNOLOGY AND DATA OFFICER, AL-FUTTAIM
Intelligent Partner
Intelligent Partner
Intelligent Partner
Intelligent Partner
Intelligent Partner
Global Education Partner