NEWS
Taiba Investments to deploy Salesforce Customer 360 across portfolio
Taiba Investments, a hospitality company in Saudi Arabia, announced an agreement with Salesforce, the global provider in AI-driven customer experience management solutions, to deploy Salesforce Customer 360 across its portfolio.
Salesforce Customer 360 empowers Taiba to deliver world-class guest services and engage customers across multiple traditional and digital touchpoints, significantly enhancing the customer journey while boosting operational efficiency across its properties.
As part of the agreement, Taiba Investments will work alongside Horizontal Digital, a premier global digital agency and Salesforce Summit Partner, which has an established track record of delivering successful Salesforce implementations for top-tier Saudi organisations.
Taiba Investments has a robust portfolio of 39 properties, including hotels, residential compounds, and commercial centres, and manages over 7,700 keys, with eight additional properties under development. The company maintains strategic partnerships with global hotel brands such as Marriott International, Sheraton, Crowne Plaza, and Holiday Inn, underscoring its stature as a frontrunner in Saudi Arabia’ s hospitality landscape.
Hassan Ahdab, Chief Hospitality Operations Officer at Taiba Investments, commented,“ This partnership with Salesforce underscores our unwavering commitment to driving operational excellence across all Taiba Investments properties. By leveraging best-in-class customer experience solutions, we aim to deliver seamless, personalised, and elevated hospitality experiences for our guests.”
Taiba Investments Company was established in 1988 as a company in the hospitality and real estate sectors in Saudi Arabia. The company has a longstanding reputation in the hotel sector, property and facility management, real estate development, and asset management.
In 2024, the company achieved one of its most significant strategic expansions after completing the merger with Dur Hospitality, one of the largest hospitality, development, and property management companies in Saudi Arabia. This has contributed to strengthening the presence of the Taiba Investments brand across most regions of Saudi Arabia, particularly in the holy cities.
WakeCap raises US $ 28M Series A funding from US, Saudi, Asian investors
WakeCap, the sensor-powered project intelligence and controls platform trusted by construction and oil and gas
programmes, announced the close of its US $ 28 million Series A round. The round was led by UP Partners, with participation from Graphene Ventures and strategic investors across the US, Saudi Arabia, and Asia.
WakeCap transforms how construction projects are managed through live, sitewide visibility across workforce, safety, productivity, and progress. Its technology protects and empowers jobsite workers, transforming construction sites into a safer and more reliable place to work.
With more than 150 million labour hours tracked and deployments across US $ 80 billion in active projects – including Aramco, NEOM, Qiddiya, and King Salman Park as well as global projects in the UAE, US and Japan –
WakeCap is setting the standard for how data
Dr Hassan Albalawi
drives performance, safety, and accountability on the jobsite, to data-driven business decisions and reduced insurance costs.
The new capital will be used to scale WakeCap’ s presence across existing and new markets, deepen its product capabilities, and expand integrations with key industry platforms. The company is also growing its team across engineering, customer success, and product leadership.
“ WakeCap’ s ability to capture and act on realtime jobsite data is critical for high-performing project controls,” said Dr Hassan Albalawi, CEO and Founder of WakeCap.“ It will allow us to deepen integrations with key ecosystem partners such as Oracle and OpenSpace.”
WakeCap’ s momentum comes at a time when global infrastructure investment is surging, with Saudi Arabia alone investing nearly $ 1 trillion in construction and urban development. WakeCap’ s ability to bridge Silicon Valley innovation with Saudi-scale delivery uniquely positions the company at the intersection of AI, IoT, and industrial transformation.
WakeCap is a sensor-powered project controls platform built for the world’ s most complex construction projects.
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