INTELLIGENT BRANDS // Cloud

These collaborations underscore Alibaba Cloud’ s ongoing commitments to supporting the region’ s digital transformation by equipping businesses with effective tools and robust infrastructure to thrive in an AI-powered world.

Alibaba Cloud’ s cloud infrastructure and Generative AI capabilities are key to LuLuFin’ transformation into an AI-native organisation.

With Alibaba Cloud’ s advanced solutions and technologies, LuLuFin has adopted a multi-cloud strategy that strengthens business resilience, enhances disaster recovery capabilities, and guides the development of innovative, customercentric financial services. range of services including cross-border payments, currency exchange, and financial technology solutions.

With over 370 customer engagement centres in over 10 countries across the Middle East, Indian subcontinent and APAC regions, and a commitment to innovation and customer satisfaction, LuLu Financial Holdings continues to set benchmarks in the financial services industry.

Alibaba Cloud’ s extensive portfolio of services, including its Elastic Compute Service, Disaster Recovery as a Service, PolarDB, and the EMAS mobile testing platform, provides LuLuFin with unprecedented agility, scalability, and security.

By leveraging Alibaba’ s proprietary large language model Qwen, LuLuFin is developing an internal AI agent called Treasury AI, as part of the joint Agentic AI development programme. This intelligent platform is engineered to optimise fund allocation and movement.

streamline decisionmaking through predictive analytics and natural language processing.

These alliances come amid a wave of AI-led disruption and digital reinvention in the UAE and the wider GCC, where financial institutions are being redefined by national innovation strategies, ecosystem investments, and future-focused talent development. This technological shift holds immense economic potential, with McKinsey estimating a $ 1 trillion annual value opportunity in global banking, and PwC projecting a $ 320 billion contribution to the Middle East ' s economy by 2030.

Eric Wan, Vice President of Alibaba Cloud International, General Manager of the Middle East, Turkey, and Africa, Alibaba Cloud Intelligence, said:“ We have always believed that technology has the power to drive real-world change, and our collaboration with financial institutions like LuLu Financial Holdings and Ant Digital Technologies reinforces this belief.”

LuLu Financial Holdings is a global financial services provider, offering a wide

Treasury AI helps in transaction costs, currency exposure, and regulatory compliance. These innovations, powered by Qwen, are poised to significantly enhance LuluFin’ s service capabilities, revamp customer interactions, and

Eric Wan Vice President of Alibaba Cloud International, General Manager of the Middle East, Turkey, and Africa, Alibaba Cloud Intelligence and Joseph Cleetus VP of Business Transformation, LuLu Financial Holdings

Joseph Cleetus, VP of Business Transformation, LuLu Financial Holdings said:“ AI is no longer on the horizon. It is already transforming the way we live, work, and transact. This collaboration marks a pivotal step forward in our journey to redefine cross-border payments, not just as a service, but as an intelligent, anticipatory experience.”

Alibaba Cloud also announced its plan to deepen collaboration with Ant Digital Technologies to expand the suite of joint solutions into its Dubai region later this year, including ZOLOZ for digital identity verification, mPaaS for SuperApp development and operations, and cuttingedge AI capabilities tailored for the financial services industry, FSI. p

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