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A channel partner can disrupt the market by developing domain-specific IP on top of open IoT platforms, enabling rapid solution deployment. platforms, enabling rapid solution deployment tailored to local industry needs. Investing in technical enablement, vertical knowledge, and customer success frameworks builds trust and long-term value. Partners who move beyond resale to deliver packaged solutions, integrating AI, analytics, and connectivity, gain strategic relevance. digital investments with business KPIs, goals and regulatory compliance.
Customers increasingly prefer device-agnostic, hybrid-cloud ready, and open platforms that integrate seamlessly into existing infrastructure and empower internal teams. They also value local support, compliance alignment, and outcome-based models that ensure real-world value beyond technology deployment.
Which technologies and innovations can make a difference to your end customers’ business?
The convergence of IoT, AI, and edge computing is reshaping how enterprises operate. IoT enables real-time asset tracking, condition monitoring, and automation at scale, while AI enhances predictive analytics and intelligent decision-making. Edge computing ensures low-latency processing, essential for mission-critical environments.
In utilities and manufacturing, digital twins and anomaly detection reduce waste and improve performance. In agriculture, smart sensors and data platforms can optimise irrigation, reduce environmental impact, and enhance yield forecasts. Long range wide area network and private 5G networks are also reshaping connectivity in remote and industrial settings.
Scalable, open platforms like Cumulocity accelerate innovation by reducing time-to-market, supporting rapid prototyping, and enabling cross-domain applications. When integrated with ERP systems, cloud infrastructure, and visualisation tools such as Power BI, these technologies provide end-to-end visibility and benchmarking capabilities. The ability to act on insights, automate processes, and align technology with core KPIs makes these innovations critical to staying competitive.
How can a channel partner in your industry disrupt the regional market and gain a leading competitive position?
A channel partner can disrupt the market by developing domain-specific IP on top of open IoT
Establishing local support hubs, offering flexible commercial models, and aligning with national digital transformation agendas also positions partners as ecosystem enablers. Those who embrace coinnovation and continuously invest in skill-building will set themselves apart and lead the region’ s digital shift.
Which non-competitive business in the region do you admire for innovative usage of technology?
ARAMCO is widely recognised for its strategic and forward-thinking approach to digital transformation. Through its advanced integration of AI, IoT, and predictive analytics, the company has optimised asset performance, improved safety, and increased operational efficiency at scale.
Aramco’ s use of digital twins, robotics, and data-driven decision-making across upstream and downstream operations exemplifies world-class innovation. Its investment in sustainability, including carbon capture and renewable energy research, highlights a long-term commitment to technological leadership.
Which aspects of your job role do you find rewarding and which challenging?
Nassereddine finds it most rewarding to see tangible impact through regional transformation and ecosystem building. Enabling trusted partnerships that scale innovation is a core motivation. The biggest challenge lies in navigating complex procurement processes and aligning diverse stakeholders across markets with varying digital maturity.
How do you best like to de-stress and re-charge off work?
Nassereddine is an avid cyclist, who finds clarity and balance through long outdoor rides. Committed to his weekend rides, he uses this time to reflect, disconnect from digital noise, and recharge.
Quality time with family and friends also helps him reframe priorities and restore focus – it is the simple, device-free moments that bring the deepest sense of renewal. p
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