NEWS
Swisslog to equip Chalhoub Group’ s Riyadh logistics facility with automation
Swisslog, a global provider in automated logistics solutions, is proud to be a key partner in the development of Chalhoub Group’ s new state-of-the-art logistics hub for fashion and beauty products in Riyadh.
Located in the SILZ Free Trade Zone near the international airport, the facility will strengthen Saudi Arabia’ s logistics infrastructure, support the country’ s growing role in global trade, and cater to the rising demand for e-commerce and luxury goods across the region.
Swisslog was selected for its ability to deliver advanced automation solutions tailored to the evolving needs of the logistics sector. The hub will incorporate Swisslog’ s AutoStore system, featuring 67,000 bins, 42 robots, and fully integrated inbound and outbound ports managed through the SynQ AutoStore platform. By leveraging automation, the facility will enhance the flow of goods, ensure seamless operations, and provide the agility needed to adapt to market demands.
Swisslog continues to experience significant growth in the Middle East, with recent projects worth over $ 60 million across diverse industries, including fashion retail, food and beverage, and material handling. As demand for automated solutions increases, the company is committed to expanding its regional workforce by 20 % over the next 12 months to support its growing portfolio and ensure its ability to deliver industry-automation technologies.
Swisslog’ s continued success and investment in the Middle East reflect its unwavering commitment to providing reliable, flexible, and innovative solutions that help businesses stay competitive in an increasingly complex and fast-paced marketplace.
Rami Younes, General Manager of Swisslog Middle East, commented,“ We are honoured to play a role in Chalhoub Group’ s regional expansion. As Saudi Arabia pushes forward with its Vision 2030 agenda, modernisation of logistics and e-commerce infrastructure is essential to achieving long-term economic diversification.”
PROVEN Reality launches comprehensive VR Lab service in GCC
PROVEN Reality will provide organisations with an end-to-end service that will design, build, and operate a customised VR
lab for training and education.
PROVEN Reality, a Virtual and Augmented Reality company, has announced the launch of a new service to help organisations establish a fully operational Virtual Reality, VR lab. This service will help organisations set up a place to seamlessly integrate VR into their operations for education, training, and more.
The full-service offering will be an allinclusive step-by-step solution designed
Pavel Makarevich for schools, universities, hospitals, and enterprises looking to adopt VR technologies without the hassle of going through a complex setup process.
“ Virtual reality has moved from novelty to necessity,” said Pavel Makarevich, Vice President at PROVEN Solution.“ With our VR lab service, PROVEN Reality can help institutions across the GCC take that critical leap, from passive learning and limited training models to immersive, high-impact experiences that improve outcomes and operational efficiency.”
A VR lab can be a dedicated, purpose-built space where everyone can experience immersive simulations using VR technology ideal for:
Universities – Using VR enables a more hands-on learning experience. For example, engineering students can now simulate complex machinery and electrical systems while medical students can safely practice procedures without risk.
Schools – VR transforms traditional classroom learning by making subjects interactive and engaging. The result is deeper engagement, improved comprehension, and stronger knowledge retention.
Enterprises – Businesses can use VR for onboarding, product design, and skill training simulations, such as crisis management and equipment handling, in a risk-free environment. VR can be utilised for real-time collaboration among remote teams and allow product prototyping in shared virtual spaces.
Hospitals – Medical students and professionals can safely practice surgeries and patient care scenarios in lifelike VR environments. Hospitals can also use VR to train staff in emergencies.
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