CASE STUDY
WE WANT TO CAPITALISE ON THAT EXPOSURE, AND WE ARE WORKING HARD ON FAN ENGAGEMENT AND DATA COMMERCIALISATION. unifies WAN, firewall, routing, and WAN optimisation. The simple, policy-driven ability in the HPE Aruba Networking EdgeConnect SD-WAN allows Al-Nassr club to define quality of service and bandwidth allocation for critical applications.
“ HPE Aruba Networking makes my life easier. If there is a security issue or a connectivity issue, I can manage it all from my office. We do not need to deploy a technician to every location whenever there is a problem,” says Khan.
Valuation of Al-Nassr FC
“ Only HPE Aruba Networking was able to provide an endto-end solution, from data centre to Wi-Fi to security. The network carries sensitive player data. We cannot allow this to be hacked,” points out Khan.
HPE Aruba Networking Central establishes management visibility across the entire campus, while HPE Aruba Networking EdgeConnect SD-WAN
EdgeConnect SD-WAN enables Al-Nassr to create distinct levels of service for different users, with Al- Nassr TV as an example.
Al-Nassr club manages connectivity into 20 buildings, including warehousing and retail outlets. More stores and local branch offices are expected as the club expands its operations, both in Saudi Arabia and around the region.
Benefits and innovations
Using HPE Aruba Networking EdgeConnect SD- WAN, the club is able to use multiple connections or circuits to provide high availability and resilience. This increases performance by link-binding and maximising the use of available bandwidth, making it particularly valuable for critical applications, including video live streaming.
According to Khan, the HPE Aruba Networking has been in place for four months.“ We rely on the network during live broadcasts, and the network has performed perfectly.”
“ We want to capitalise on that exposure, and we are working hard on fan engagement and data commercialisation,” Khan summarises.
“ As Al Nassr continues to realise and enhance its vision for fan engagement and data commercialisation, it needs a robust and performance-focused networking infrastructure”, says Jamil Ahmad, Country Manager for Saudi Arabia at HPE Aruba Networking.
Source: LinkedIn
“ By building a smart sports campus using HPE Aruba Networking, Al Nassr has unified and streamlined its networking operations, maximising opportunities for content generation and simplifying the deployment of game-changing IoT. This includes the club’ s media streaming capabilities, that allow fans to not only watch video streams of games and player interviews from different parts of the world but also stream exclusive content on their smartphone within the stadium – creating a one-of-a-kind experience,” Ahmad summarises. p
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