FEATURE: ROBOTIC PROCESS AUTOMATION
RPA’ S BUSINESS CASE HAS ALWAYS BEEN ROOTED IN EFFICIENCY— AUTOMATING REPETITIVE, RULES-BASED TASKS TO FREE UP HUMAN CAPACITY. tasks that require judgment, empathy and innovation. For forward-looking businesses, it’ s less about whether to adopt RPA, and more about how to scale it with clarity, discipline and the right technology partners. intuitive platforms. This democratises innovation, but it also requires robust governance. RPA is no longer just an IT initiative – it’ s a business-wide capability that demands clear standards, security and oversight.
In the UAE and wider GCC, there’ s a strong appetite for automation that complements national digital agendas. We’ re seeing demand not just from large enterprises but also from SMEs, particularly those looking to scale without proportional increases in headcount. RPA offers a practical, phased approach to transformation, and when done right, it pays for itself quickly.
Cizar Abughazaleh, Founder – Robotics and AI Strategist, CEO at MAXimuz Technology
Let’ s be honest, Robotic Process Automation( RPA) has been hailed as‘ the future of work’ for years. And yet, many CIOs still find themselves asking: Has RPA truly earned its seat at the enterprise strategy table, or is it just another overhyped band-aid for legacy inefficiencies?
Ultimately, RPA’ s value lies in its ability to reduce friction in how work gets done – enabling people to focus on
The answer? It depends entirely on how you’ re using it. Yes, RPA has entered the mainstream. But not all
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