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AI AT THE CORE: HOW ORACLE IS POWERING THE MIDDLE EAST’ S DIGITAL TRANSFORMATION JOURNEY
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Transformation isn’ t adding AI to yesterday’ s workflows. It’ s redesigning how work gets done. Today, we’ ll explore why embedding AI into finance, HR, and supply chain unlocks measurable value, especially how Oracle Fusion advances cloud strategy, why continuous ninety day innovation is crucial, and how a unified data model enhances accuracy and insight.
We’ ll track real trust and security, share practical wins, and end with how leaders can prepare for what’ s next. To discuss this, we have with us Aarti Mohan, VP strategy and business development, enterprise applications AI. Hi, Aarti. Hello.
Yacine Al Bequili, VP applications.
To kick off, Yacine, I would like to ask you, many organizations across the region in Middle East as especially now are prioritizing AI in their digital transformation strategies.
But why do you think embedding AI in core business practices rather than just bolting it on and putting it as an add on is crucial to make a real impact?
Thank you for having me and having us, and a very, very important question.
I think, when we, work with our customers across the region and specifically in the Middle East, everybody is hyped and, and and psyched about using AI technology, and it’ s being used across the board.
Now when you look at our fusion applications, our AI, we believe that the integration in the same environment where you have your single truth of data, right, which is your fusion application, it will give you the next level of impact that you need. p
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