Intelligent CIO Middle East Issue 120 | Page 30

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EXECUTIVE GUIDE TO SECURING DATA WITHIN GENERATIVE AI

sIntroduction

Safeguard AI transformation and workforce productivity with Data Security Everywhere
Just like that morning cup of coffee, GenAI chat prompts have become essential to our workday.
From marketing and finance to engineering and IT, AI is revolutionizing how departments in your business or government agency operate. It’ s like the digital shifts we’ ve seen in the past – only on steroids. Integrating generative AI tools into daily workflows boosts productivity and drives growth.
However, this newfound efficiency also opens the door to potentially exposing sensitive data online.
When users upload or paste confidential information into GenAI chats, the language models often store this data and learn from it. No matter how you slice it, that’ s a significant risk of data loss. AI’ s insatiable appetite for data, combined with threats like ransomware, makes protecting privacy and ensuring regulatory compliance a complex challenge.
To harness AI’ s potential without risking your business, you need the freedom to experiment safely. This is where a data-first security approach can be a competitive advantage. By unifying visibility and control, you can innovate securely.
This guide will help you navigate your AI transformation with confidence, offering recommendations and insights on key security capabilities and best practices. Additionally, we’ ll explore how Forcepoint’ s AI-powered platform can significantly reduce risks and prevent data loss across applications, making Zero Trust for AI a reality while simplifying compliance. p
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