CASE STUDY indoor navigation, ensuring spaces can be booked and found quickly and easily.
The office is powered by Cisco’ s Wi-Fi 7 and Catalyst switches, providing fast and reliable connectivity, with Cisco air quality sensors and Meraki smart cameras monitoring the workspace in real-time to ensure a safe, healthy and optimised environment.
Infusing the‘ power of play’ into the workplace
At Qiddiya’ s new HQ, we set out to make the workplace feel genuinely human and connected, not just‘ smart’.
“ Qiddiya City is being developed as the world’ s first city built for play, a destination where entertainment, sports and culture come together. We wanted our new headquarters to reflect this ambition – combining efficiency and operational excellence with a sense of creativity and play that inspires our teams and helps us attract the best talent,” said Abdulrahman AlAli, Chief Technology Officer, Qiddiya Investment Company.
“ As the Kingdom continues its ambitious digital journey, expectations of the workplace are evolving. Through our collaboration with Cisco, we are reimagining the workplace in service of Qiddiya City and Vision 2030.” a‘ human-centric’ workspace, designed to elevate the Qiddiya brand while also attracting leading talent.
Architecting the intelligent workspace
Qiddiya has installed a range of Cisco devices throughout the building – from Room Bars to Desk Pros – that make it easy for employees to collaborate 1:1 or in groups, as required. The open workspaces are designed to encourage employees to collaborate in a creative and social manner across breakout areas, meeting rooms, relaxation zones and even a dedicated social hub.
Qiddiya has also positioned Cisco Webex Boards in the lobby and boardroom to provide a useful welcome and orientation interface for visitors – which can also act as digital whiteboards for presentations and creative brainstorming.
Visitors and employees will have access to advanced room booking capabilities, powered by Cisco Spaces plus a system for turn-by-turn
“ Our work with Qiddiya goes beyond technology deployment – it’ s about defining the future of the workplace,” said Bader Almadi, Vice President, Saudi Arabia, Cisco.“ Together we’ ve designed a human-centric, digital-first space that empowers teams to connect and innovate seamlessly.”
Qiddiya Investment Company’ s new HQ has been operational since February 2026.
We asked Abdulrahman AlAli, Chief Technology Officer, Qiddiya Investment Company, further questions to find out more.
How does Cisco’ s technology help deliver a truly human-centric and connected workplace at Qiddiya’ s new headquarters?
At Qiddiya’ s new HQ, we set out to make the workplace feel genuinely human and connected, not just‘ smart’. Cisco’ s networking, collaboration and IoT-enabled sensor solutions are woven into the space, so people can move effortlessly from a quick one-to-one to a larger creative session.
Whether that’ s Room Bars and Desk Pros or Webex Boards in the lobby and boardroom, teams and visitors have intuitive touchpoints everywhere they go. It’ s a digital first www. intelligentcio. com
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