INTELLIGENT BRANDS // Mobile Technology
Over 80 % of MEA mobile transactions are through smartphones
Criteo, the performance marketing technology company, recently hosted their annual flagship event Criteo Live for the first time ever in the UAE in Dubai on 9th November. The‘ What’ s Next? The Future of E-commerce’ conference took place on a yacht docked at the Dubai Marina Yacht Club. The main focus of the event was the consumer journey and the challenges that marketers face in delivering a personalized experience that is seamless across all platforms.
Criteo and industry experts discussed key trends and innovations in e-commerce and the attribution strategies that are transforming e-commerce globally and locally. The highlights of the afternoon included panel discussions on retail industry insights from some of the biggest e-commerce names in the region such as Markavip, Virgin, Souqalmal, and keynote speeches by Criteo’ s top executives on a greater understanding on being successful in cross border e-commerce.
Gregory Gazagne, Executive Vice President EMEA emphasized the importance of people centric
By implementing technology, retailers can connect with people as opposed to devices by using real-time customer and device data to create a seamless experience and a consistent brand story. Cross device purchasing is 50 % of all e-commerce globally and 42 % in Middle East and Africa.
marketing. He said“ Today’ s consumer is driving a seismic shift in e-commerce. Millennials have grown up with digital and Gen Z are‘ technohilics’, they expect everything on demand and thus smartphones are increasingly becoming the device of choice for e-commerce.”
In 2016, approximately one billion active mobile payment users exist globally. By 2019, the number is predicted to reach two billion.
Mobile is driving an unprecedented shift in consumer behavior and has reduced the use of cards and cash.“ A mobile first approach is key for any e-commerce business or retailer to succeed in this day and age. Globally, smartphones are leading the way and the MENA region is a 81 % smartphone driven region with 43 % e-commerce transactions happening through mobile, in comparison to 39 % globally.” said
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