FEATURE: COGNITIVE CRM
COGNITIVE CRM – THE
FUTURE OF CUSTOMER
ENGAGEMENT
It is said that “A customer’s perception is your reality” and a
customer’s experience of any organisation is what defines its
market worth. This is why customer experience is the key to any
organisation’s success and is something no business should
ignore. Cognitive CRMs promise new possibilities, gradually
moving an organisation towards a far superior user experience
- one that is strengthened through data and human and
technological collaboration, writes Ali Safri, Head of Presales
and Technology, Avanza Solutions.
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